Brand Manager (Guyana)

The Brand Manager plans, develops and executes marketing strategies for all brands, consistent with Company policies and procedures to improve customer perception and brand awareness, attain customer traffic, product volume and retail sales goals, and maintain a positive Corporate Image.

POSITION:Brand Manager

REPORTS TO:Director of Commercial Operations

SUPERVISION GIVEN TO:Digital Marketing Officer

PRINCIPAL ACCOUNTABILITES:

• Increases sales through advertising support and analysis of marketing impact in order to attract potential customers and retain existing ones.
• Develops, implements and executes the marketing objectives, strategies and plans for all lines of business and prepares and manages supporting budgets and promotional plans to increase store traffic and sales.

• Develops, implements and executes advertising campaigns, new product launches, store launches, promotions, Point of Purchase (POP) and Point of Sale (POS) materials and other marketing activities alongside sales and Advertising & Promotion (A&P) budgets
• Leads the development and approvals of all creative advertising in line with Unicomer (Guyana) Inc. regulations
• Monitors competitor activity and analyzes marketing impact
• Prepares post campaign reports, analysis and measurements on all promotional events and spend ROI.
• Identifies and negotiates key sponsorship and advertising opportunities; plans negotiations and determines the most appropriate medium to advertise products and services at the best cost to the Company.
• Manages the performance of the marketing team to ensure that departmental goals are met; engages in staff training, discipline and motivating, and directs duties accordingly
• Performs any other duties requested by the Director of Commercial Operations.

• Prepares all Marketing Briefs and Return of Investment (ROI) proposals prior to each Campaign for approval by Commercial Director.

JOB SPECIFICATIONS:

QUALIFICATIONS/ EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business Management/Administration and/or related discipline
• Three (3) to five (5) years’ managerial experience in a Marketing department for a medium to large advertising agency with two (2) years’ experience in event planning and corporate communications

KNOWLEDGE, SKILLS AND ABILITIES:

• Excellent strategic and creative skills with emphasis on business and brand focus thinking skills
• Demonstrated ability to handle multiple assignments and adopt to changing priorities
• Strong budget management and leadership skills
• Excellent interpersonal, communication and decision-making skills
• Strength in decision-making

• Good complex and project management skills
• Ability to manage a media and production budget
• Good attention to detail
• Team player – works to ensure team goals are met or exceeded
• Self-motivated – ability to manage campaigns with minimum of supervision
• Results driven – persistent and committed, strive to make a difference; enjoys a challenge and working under pressure and at times long hours to achieve the objective