Senior Regional Brand Manager

Responsible for achieving sales and gross profit targets for the assigned brands and territories in the Caribbean Region.

Key Deliverables:

Business Results:

• Accountable for achieving the Gross Sales and Gross Profit Targets
• Accountable to rollout the execution of the strategy in each market / channel

Commercial Execution

• Translate the building blocks, opportunities and risks into a strategic roadmap to drive growth. Lead the rollout of the action plan to execute the strategy for each brand.
• Partner with the senior management of MD USA and the Vendor to coordinate the support and resources required to execute the commercial plan.
• Identify challenges and obstacles and provide solutions. Partners with cross functional teams from MD USA, our vendor and our customer to overcome the problem.
• Lead the execution of the commercial plan for each brand in every market.
• Ensure that brands comply with product mix by channel and merchandising guidelines.
• Ensure the execution of the price strategy.
• Monitor spending to ensure optimization and within approved budget.

Distributor / Customer Management

• Build and manage the relationship with distributors and retail customers.
• Lead the commercial planning process with distributors and customers. Win alignment on the business plan and target for the year.
• Responsible to lead the planning process of the brand activations that will support the revenue growth.
• Set follow up and monthly business review meetings to identify gaps and opportunities and define action items.
• Ensure monthly IMS and Stock report from distributors. Sellout data from retailers.

Data Analysis

• Measure and define actions to improve leading and lagging results vs. KPIs.
• Analyze sales data and distributors monthly reports (Sell In, IMS, Stock, Distribution, Store Sell Out, Price Audit, Price Trend, etc) to identify issues/opportunities, causes to recommend and implement solutions.

Partnership with Vendors

• Manage the commercial relationship with our vendors. Have a clear understanding of the objectives, expectations, building blocks, priorities, resources and strategies.
• Coordinate and lead monthly business reviews with each vendor. Provide direct solutions to potential setbacks and opportunities.
• Comply with reporting and forecast processes required by each vendor.
• Become familiar with ordering guidelines of principal so that a consistent supply of goods is achieved.

Sales Operation

• Responsible for managing customers’ orders. Comply with MDUSA processes.
• Minimize out of stock risk by maintaining aligned stock cover levels and compliance with ordering process and timelines.
• Partner with procurement to ensure accurate forecast based on sales projection.

Leadership:

• Provide guidance and coaching. Motivate and develop team to optimize performance outcomes, growth and engagement. Identify and provide necessary resources to overcome barriers to success and accomplish goals.
• Align and set clear expectations with the team. Track results. Ensure accountability.
• Lead and set a work environment aligned with the company’s values and code of conduct.

Requirements

• Degree in Marketing, Business or related field,
• A minimum of 5 years experience as Brand Manager or Sales related field.
• Experience in the FMCG industry.
• Experience managing distributors / customers
• Experience in International markets – Caribbean Region (preferrable)
• Strong negotiation skills.
• Analytical.
• Vendor management experience.
• Knowledge of Excel, Power Point, Word.
• Ability to travel 30%