Brand & Member Engagement Lead

Brand & Member Engagement Lead

Are you a creative strategist with a passion for brand building and member engagement? The Credit Union is seeking a dynamic Brand & Member Engagement Lead to strengthen our brand presence and deliver impactful campaigns that drive growth and member value.

About the Role

As the Brand & Member Engagement Lead, you will be responsible for:

• Leading the Credit Union’s brand management strategy.
• Designing and executing innovative marketing campaigns that promote products, services, and member benefits.
• Driving member engagement initiatives to strengthen loyalty and participation.
• Expanding our digital presence, including social media, online campaigns, and reputation management.
• Collaborating across departments to align marketing with organizational goals under the theme Trust, Transparency, and Transformation.
• This role is both strategic and hands-on, offering the opportunity to make a measurable impact on the Credit Union’s growth and reputation.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 5+ years’ experience in marketing, brand management, or communications (financial services experience is an asset).
• Strong knowledge of brand strategy, digital marketing, and campaign execution.
• Excellent communication, creativity, and project management skills.
• Ability to analyze performance metrics and deliver data-driven results.

Why Join Us?

At our Credit Union, you’ll have the opportunity to shape the future of a trusted financial institution while engaging directly with our members and community. We offer a collaborative work environment, opportunities for growth, and the chance to make a lasting impact.