Marketing Manager

The Marketing Manager leads all marketing, brand development, and customer engagement activities for a multi brand dealership. The role blends strategic planning with hands on execution to drive showroom traffic, digital leads, aftersales retention, and lifestyle engagement.

JOB DESCRIPTION

An exciting opportunity is available for a Marketing Manager to join an established automotive dealership that values innovation, creativity, and results.

We’re looking for a driven marketing professional who is:

• Strategic, hands-on, and highly creative
• Comfortable owning campaigns from concept to execution
• Digitally savvy and data-informed
• Ready to make an immediate impact

This role is ideal for someone who thrives in a fast-paced environment and is eager to build, grow, and elevate a brand.

KEY RESPONSIBILITIES

• Develop annual marketing plans for each brand, aligned with sales and service targets.
• Position the company's brands within the local market, highlighting each of their strengths.
• Ensure compliance with OEM brand standards and co‑op requirements.
• Conduct market research on Jamaican consumer trends, competitor activity, and pricing dynamics.
• Manage all digital channels: website, social media, Google Ads, SEO, and online listings.
• Build high‑quality lead funnels for new vehicles, used vehicles, service bookings, and other products.
• Oversee online reputation management across Google, Facebook, and local forums.
• Track KPIs such as cost per lead, conversion rates, and campaign ROI.
• Plan and execute model launches, test‑drive events, off‑road experiences, and lifestyle activations.
• Develop in‑store branding, signage, and customer‑experience touchpoints for all four brands.
• Support Sales and Aftersales with tactical promotions, seasonal campaigns, and service specials.
• Work with the CRM team to design customer lifecycle communications:
• New leads
• Follow‑ups
• Service reminders
• Loyalty programs
• Monitor customer satisfaction and collaborate with CX leadership to improve touchpoints.
• Manage the marketing budget and ensure efficient allocation across brands.
• Prepare monthly reports covering campaign performance, lead metrics, and market insights.
• Track OEM co‑op claims and ensure timely submissions.
• Partner with Sales, Service, Parts, and retail teams to support internal communications and staff engagement.
• Coordinate with creative agencies, media houses, influencers, and event partners.
• Support recruitment marketing and employer‑branding initiatives.

REQUIRED SKILLS & QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5+ years of marketing experience, ideally in automotive, retail, or lifestyle brands.
• Strong digital marketing skills (SEO, SEM, social media, analytics).
• Experience with CRM systems and lead‑management workflows.
• Excellent communication, creative thinking, and project‑management skills.
• Ability to analyze data and translate insights into actionable strategies.

KEY ATTRIBUTES

• Strong commercial mindset with a passion for brand storytelling.
• Creative, resourceful, and proactive.
• Highly organized and able to manage multiple brands simultaneously.
• Customer‑centric with a strong understanding of Jamaican consumer behavior.
• Comfortable working in a fast‑paced, target‑driven environment.

**We thank all applicants for their interest; however, only candidates shortlisted for the next stage will be contacted.**