JOB DESCRIPTION

An exciting opportunity is available for a Marketing Manager to join an established automotive dealership that values innovation, creativity, and results.

We’re looking for a driven marketing professional who is:

• Strategic, hands-on, and highly creative
• Comfortable owning campaigns from concept to execution
• Digitally savvy and data-informed
• Ready to make an immediate impact

This role is ideal for someone who thrives in a fast-paced environment and is eager to build, grow, and elevate a brand.

KEY RESPONSIBILITIES

• Develop annual marketing plans for each brand, aligned with sales and service targets.
• Position the company's brands within the local market, highlighting each of their strengths.
• Ensure compliance with OEM brand standards and co‑op requirements.
• Conduct market research on Jamaican consumer trends, competitor activity, and pricing dynamics.
• Manage all digital channels: website, social media, Google Ads, SEO, and online listings.
• Build high‑quality lead funnels for new vehicles, used vehicles, service bookings, and other products.
• Oversee online reputation management across Google, Facebook, and local forums.
• Track KPIs such as cost per lead, conversion rates, and campaign ROI.
• Plan and execute model launches, test‑drive events, off‑road experiences, and lifestyle activations.
• Develop in‑store branding, signage, and customer‑experience touchpoints for all four brands.
• Support Sales and Aftersales with tactical promotions, seasonal campaigns, and service specials.
• Work with the CRM team to design customer lifecycle communications:
• New leads
• Follow‑ups
• Service reminders
• Loyalty programs
• Monitor customer satisfaction and collaborate with CX leadership to improve touchpoints.
• Manage the marketing budget and ensure efficient allocation across brands.
• Prepare monthly reports covering campaign performance, lead metrics, and market insights.
• Track OEM co‑op claims and ensure timely submissions.
• Partner with Sales, Service, Parts, and retail teams to support internal communications and staff engagement.
• Coordinate with creative agencies, media houses, influencers, and event partners.
• Support recruitment marketing and employer‑branding initiatives.

REQUIRED SKILLS & QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5+ years of marketing experience, ideally in automotive, retail, or lifestyle brands.
• Strong digital marketing skills (SEO, SEM, social media, analytics).
• Experience with CRM systems and lead‑management workflows.
• Excellent communication, creative thinking, and project‑management skills.
• Ability to analyze data and translate insights into actionable strategies.

KEY ATTRIBUTES

• Strong commercial mindset with a passion for brand storytelling.
• Creative, resourceful, and proactive.
• Highly organized and able to manage multiple brands simultaneously.
• Customer‑centric with a strong understanding of Jamaican consumer behavior.
• Comfortable working in a fast‑paced, target‑driven environment.

**We thank all applicants for their interest; however, only candidates shortlisted for the next stage will be contacted.**