Marketing Coordinator

The Marketing Coordinator will be the lead for all marketing activities on social media platforms, conduct research, monitor seasonal variations, conduct in depth analysis to inform marketing strategies with the main objective of supporting the achievement of budgeted revenues

Career Opportunity: Marketing Coordinator

Location: Kingston Office

JP Tropical Foods Limited, a subsidiary of Pan Jamaica Group, is a diverse, fast-growing Company and the nation’s leading supplier of high quality fresh produce with export markets in the U.S.A. and Caribbean is seeking a Marketing Coordinator to join our dynamic team.

The successful candidate must be results oriented, highly motivated and assertive to be a part of a dynamic Commercial team charged with the leading all Marketing activities with the primary objective to support the achievement of budgeted revenues for the business. 

 The key requirements of this role are as follows:- 

• Responsible for the development & execution of the Marketing Plan on social media platforms for the fresh produce (bananas, plantains, pineapples, coconuts, guavas, agrotourism, etc.) produced or distributed by JP Farms, including product positioning, promotions, communication plans and consumer marketing.
• Measure and report performance of all marketing campaigns and assess against targets (ROI and KPIs).
• Develop and execute digital strategies aligned with the brand’s identity and marketing goals.
• Plan, create, and manage platform-specific content for social media, websites, and email campaigns.
• Play a key role in New Product Development, designing & executing go-to-market strategies.
• Assist in setting up regular reporting systems for key industry information & other relevant data to provide and inform the Sales and broader Management team with key insights and trend analysis.
• Responsible for planning, management and adherence to the Advertising and Promotions budget.
• Collaborate with designers and agencies to produce visually optimized assets for campaigns.
• Provide support to initiatives focused on improving brand perception and customer experience.

 Other responsibilities of this role include (but not limited to):- 

• Maintain a digital content calendar to ensure timely campaign execution.
• Monitor and respond to messages, comments, and inquiries, maintaining a consistent brand voice.
• Support the Commercial team in tracking key customer sales and arranging quarterly and on-demand reviews to improve customer performance and retention.

To be a part of our Team the following qualifications, key competencies and qualities are required:- 

• A Bachelor’s degree in Marketing or Business Administration preferred.
• Experience in a similar role in an FMCG environment
• The ideal candidate must be outgoing, conscientious, able to work both independently and as a team.
• High computer literacy with experience in analyzing metrics and preparing presentations (PowerPoint/Excel) as well as knowledge of analytical tools/analytics platforms.  
• Proficient in tools such as Hootsuite, Canva, CapCut, etc.
• Experience in managing company social media platforms (Facebook, Instagram, TikTok, Twitter, etc.).
• Creative storyteller with attention to detail, skilled in producing engaging digital content. 
• Strong communication, collaboration, and organizational skills to manage projects and meet deadlines.
• Good scheduling and analytical skills.
• Flexible with the ability to work in fast-paced environments.         

We invite all suitably qualified candidates to apply for this position by April 17, 2026. Resumes and cover letters should be submitted as one document. Be sure to include the title of the position being applied for in the subject line. We thank all applicants for their interest in this role, however only short-listed candidates will be contacted.