Manager, Marketing and Corporate Communications (Direct to Client)

Manager, Marketing and Corporate Communications

Industry: Tourism and Hospitality

Department: Marketing               

Location: Mt. St. George, Tobago

Employment Type: Contract

Compensation: $18,000.00 Basic plus $1,000 Travelling Allowance and $500.00 Telephone Allowance                                                       

1.0          JOB SUMMARY:

The Manager - Marketing and Corporate Communications is responsible for the development, implementation, and management of marketing and communication strategies that promote the organisation’s brand, enhance its reputation, and engage with its target audience.

                Work involves the handling of THTI’s corporate communications, handling media and events.  Work also involves the understanding of changing market dynamics, translating them into actionable leading edge strategies to attract and maintain customers.  understanding customer preferences and trends, promoting, increasing, and building greater public awareness and confidence in the organisation’s products and services locally, regionally and internationally.

Emphasis is placed on increasing student enrollment, public relations and product and service development and enhancement, fund raising, market research and formulating cohesive campaigns that will redound to increased and sales levels. 

  2.0        DUTIES & RESPONSIBILITIES:

2.1.         Participates in strategic development, implementation planning and policy 

                formulation.

2.2.         Collaborates with the marketing team to develop comprehensive marketing and communication strategies aligned with the company's goals and objectives,

including the formulation and management of an appropriate budget.

2.3.         Develops, implements and manages the organisation’s marketing management policies and procedures.

2.4.         Develops and maintains the organisation's brand image and identity across all marketing and communication channels.

2.5.         Ensures brand consistency and compliance with the marketing brand guidelines in all marketing materials, both online and offline.

2.6.         Creates engaging and compelling content for various marketing and communication channels, including websites, social media platforms, blogs, press releases, and marketing collateral.

2.7.         Plans and executes digital marketing campaigns to drive brand awareness, generate leads, and increase customer engagement.

2.8.         Develops and maintains positive relationships with media outlets, journalists, and influencers.

2.9.         Writes and distributes press releases, handles media inquiries, and coordinates media coverage to increase the organisation's visibility and manage its reputation.

2.10.     Develops and implements internal communication strategies  and 

creates and distributes newsletters, memos, and other internal  communications to keep employees informed and engaged.

2.11.      Plans and coordinates marketing events, trade shows, conferences, and sponsorships, including the logistics,  vendors, and coordinates the development of promotional materials.

2.12.      Liaises with advertising agencies, publications companies, and other marketing groups and individuals for the successful implementation of specific projects and promotional activities 

2.13.      Monitors and analyses marketing and communication metrics to evaluate the effectiveness of campaigns and initiatives.

2.14.      Develops crisis communication plans and strategies to effectively manage and mitigate any potential reputation risks or negative publicity.

2.15.      Ensures focused and effective communication with new and existing clients, external distributors, agents and stakeholders, uses all forms of media and communication to build, maintain and manage the reputation of the organisation and to engender goodwill between the organisation and its public.

2.16.      Uses market trends and sales forecasts to ensure increased market share and revenue generating capability and refines marketing strategies relevant to the organisation’s changing needs.

2.17.       Oversees and directs customer relations processes and activities to ensure client retention and satisfaction and ensures that customer feedback informs improvements in the organisation’s products and services.

2.18.       Initiates and develops strategic partnerships and sponsorship arrangements with all relevant stakeholders and organisations.

2.19.      Develops, coordinates and implements the organisation’s “Calendar of events” in collaboration with all Departments of the organisation and external stakeholders.

2.20.       Researches, develops, implements and oversees business initiatives, inclusive of opportunity identification, product evaluation and new product/service launches to drive growth in revenue, student enrolment and other key metrics.

2.22.      In support of online end-user requirements, designs, develops, implements and maintains the marketing department’s databases, digital platforms and tools.

2.23.       Oversees the management of performance of staff under his/her supervision and provides and facilitates the coaching, training and career development of staff where necessary. 

2.24.    Any other job-related duties assigned by his/her immediate Supervisor/Manager or duly authorised officer.

3.0          COMPETENCIES

3.1. CORE

• Integrity
• Collaborating with others
• Quality
• Student-Centred Focus

3.2  TECHNICAL

• Strategic Management and Budgetary Planning
• Marketing and Communications Policy and Procedure Development
• Ability to work on diverse marketing and communication strategies across all media channels
• Ability to use varied marketing tools and techniques to increase the visibility, profile and reputation of the organisation.
• Good understanding of social media and digital technology for communications: digital marketing strategy: digital media reporting, web and Google Analytics, and demographics reporting
• Sales leadership and persuasiveness
• Ability to effectively manage and optimize social media platforms
• Knowledge of graphics and web design software (Adobe InDesign, Photoshop, Illustrator, After Effects, Premiere)
• Versed in all Microsoft Office suite applications
• Familiarity with crisis communication tools and platforms that facilitate real-time monitoring, sentiment analysis, and social listening to effectively manage and respond to potential crises or reputation issues.
• Competent in Media Handling
• Events Management skills
• Product management skills
• Customer Experience and Relationship Management.
• Campaign and Vendor management
• Project management skills
• Data-driven decisions maker
• Innovative, creative, adaptable and effective at navigating new and complex situations to solve problems and drive results.
• Highly skilled at managing multiple projects and working under time and resource constraints.
• Ability to work and collaborate successfully with varied groups of stakeholders, programmes, organizations, agencies and the community
• Articulate and persuasive communication skills, inclusive of  making presentations at national and international fora
• Conflict resolution and management, negotiations at level of students, and other internal and external stakeholders
• Commercial awareness: ability to understand how the business generates income
• Customer focused acumen and orientation
• Cultural awareness and sensitivity

3.3          LEADERSHIP

• Strategic Leadership
• Managing Resources
• People Leadership
• Business Acumen

4.0          QUALIFICATIONS & EXPERIENCE:

4.1.         Bachelor of Arts/Sciences Degree in Marketing and Communications.

4.2.         Seven (7) years’ experience 

4.3.         Project management qualifications would be an asset.

4.3.         A Master’s degree qualification in a related field would be an asset.