Lead Qualifier

Lead Qualifier

Position: Lead Qualifier

Location: San Juan

Employment Type: Contract (6 )months / full-time

Job Summary

Qualifies and tracks leads across multiple channels, ensuring they meet the required criteria for further sales engagement.

Key Tasks

• Review and qualify incoming leads from diverse channels, including digital platforms, email campaigns, trade shows, social media and other offline sources, ensuring leads meet predefined criteria.
• Track, categorize, and update lead information meticulously in the CRM system, ensuring all data is accurate, complete, and up-to-date for efficient follow-up and reporting.
• Collaborate closely with the sales team to identify and prioritize high-potential leads, focusing on opportunities that align with the company’s sales goals and growth objectives.
• Analyze lead data regularly to uncover insights into lead source effectiveness, conversion rates, and industry trends, sharing actionable insights with the sales and marketing teams.
• Develop and nurture partnerships with lead generation providers and affiliates to maintain a high standard of lead quality and explore new sourcing opportunities.
• Generate comprehensive reports on lead performance metrics, conversion rates, and qualification outcomes, presenting findings to management for strategic decision-making.
• Monitor and refine the lead qualification process to improve efficiency, adjusting criteria and workflows as necessary to ensure the highest quality leads for the sales team.
• Conduct regular audits of CRM data to identify and correct inconsistencies, enhancing the accuracy of lead tracking and reporting.
• Create and manage a lead scoring system to rank and prioritize leads based on their likelihood to convert, supporting more targeted sales efforts.
• Work with the marketing team to align lead generation campaigns with sales goals, providing feedback on campaign effectiveness and lead quality.
• Participate in regular meetings with the sales and marketing teams to discuss lead conversion trends, challenges, and strategies for improving lead engagement.
• Continuously evaluate and implement new tools or technologies to improve the lead qualification process, exploring automation options for higher efficiency.

Skills and Qualifications

       Degree in Business, Marketing or a related field.

       2+ years of experience in lead qualification or sales support.

       Proficiency in CRM software and lead tracking tools.

       Proficient in Social Media searches

       Ability to manage and update social media platforms and create content

       Excellent organizational and communication skills.

       Must be a Trinidad and Tobago national

       Fluency in English required.