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J. Wray & Nephew

Consumer, Channel & Customer Marketing Director (6341)

J. Wray & Nephew

  • Kingston and St. Andrew
  • Not disclosed
  • Permanent full-time
  • Updated 05/03/2026
  • HR
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Experience: 6–7 years in Consumer/Trade Marketing, preferably in Premium Spirits Regional brand-building and trade marketing leadership role within the premium spirits industry, combining strategy, execution, and distributor partnership management.

BE YOUR CAREER MIXOLOGIST

After all, we are like mixologists that innovate the icons. Independent-minded people enjoying each other’s fresh perspectives. Each of us brings their own “Twist” that accentuates the whole, seizing opportunities and growing everyday.

Shake things up with your unique expertise and desire to grow, by applying to the internal careers opportunities we offer to all our employees.  

 

Consumer, Channel & Customer Marketing (CCCM) Director

Location: Jamaica & Partnership Markets
Reports to: Senior Leadership

General Role Description

The CCCM Director leads JWN’s end‑to‑end demand engine across Jamaica and Partnership Markets. This includes brand strategy, communication, shopper conversion, customer activation, and innovation. The role integrates consumer insights, digital communication, channel/shopper marketing, experiential activations, and distributor development to deliver sustainable growth in line with Group priorities and the House of Brands.

Success is measured by NSV, market share, penetration, equity, and CAAP, with all plans insight‑driven, budget‑disciplined, and flawlessly executed in collaboration with cross‑functional teams and external partners.

Mission & Objectives

  • Position JWN as the benchmark in brand building, communication, experiential excellence, and customer engagement.
  • Lead integrated marketing strategies across consumer, channel, and customer for Jamaica and Partnership Markets.
  • Align brand, communication, shopper, and experiential plans with business goals and global guidelines.
  • Optimize A&P investment with strict budget control and ROI discipline.
  • Define long‑term brand trajectory, role, and positioning.
  • Build and inspire a high‑performance marketing organization across brand, digital, insights, shopper, and experiential functions.

Key Performance Indicators (KPIs)

  • NSV targets achieved or exceeded.
  • Positive trends in brand equity, awareness, penetration, and share.
  • Annual plans delivered on time with clear KPIs and cross‑functional alignment.
  • Activities executed on time, on budget, with learnings captured and applied.

Core Responsibilities

1. Strategic Leadership & Portfolio Direction

  • Translate Group/House of Brands strategies into local, insight‑led plans.
  • Define annual integrated plans linking brand ambition, media/comms, shopper conversion, customer programs, and experiential activations.

2. Brand & Consumer Marketing

  • Approve brand strategies and annual brand plans.
  • Oversee A&P allocation to maximize ROI and deliver NSV and equity KPIs.

3. Communication, Digital, PR & Insights

  • Lead media, digital, and PR strategies.
  • Govern insights and analytics, embedding data‑driven decision‑making.
  • Manage agency ecosystem with clear deliverables and performance reviews.

4. Customer, Channel & Shopper Marketing

  • Set channel strategies (On‑Trade, Off‑Trade, Wholesale/Retail).
  • Ensure trade programs, POSM, and joint business plans convert demand at point of purchase.

5. Experiential Marketing

  • Lead consumer and trade events, bartender trainings, and brand activations.
  • Ensure ROI discipline and compliance in experiential A&P.

6. Partnership Markets

  • Define growth paths for priority markets.
  • Align distributor plans with brand priorities and global guidelines.

7. Budget & Investment Management

  • Lead A&P planning, monthly reviews, reallocations, and compliance.

8. Cross‑Functional & External Leadership

  • Align with Sales, Finance, Legal, Supply Chain, and House of Brands.
  • Represent JWN with agencies, distributors, and institutions.

9. People Leadership & Capability Building

  • Build and inspire a high‑performance marketing team.
  • Develop capabilities across brand, comms, shopper, insights, and experiential functions.

Qualifications & Competencies

Education & Experience

  • Bachelor’s degree required; MBA preferred.
  • 10+ years of senior marketing leadership in FMCG/alcohol with multi‑brand portfolio ownership.

Technical Knowledge

  • Strong financial acumen (A&P, ROI, P&L impact).
  • Deep understanding of consumer, customer, and channel dynamics.
  • Proven expertise in brand building, communication, trade/shopper, and commercial collaboration.

Skills & Competencies

  • Visionary leadership with ability to synthesize insights, creativity, and commercial drivers.
  • Excellent communication, influencing, and stakeholder management.
  • Strong project management, disciplined planning, and performance tracking.
  • Entrepreneurial, innovative, results‑driven, and passionate about the spirits industry.
  • Collaborative team player with a growth mindset.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.


Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.


Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.


Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.

 

Ref: 6341
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J. Wray & Nephew

J. Wray & Nephew

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  • 234 Spanish Town Road, Kingston 11, Jamaica, W.I.

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