Field & Digital Sales Manager

To lead, coordinate, and execute the company’s digital and field marketing strategies, ensuring consistent lead generation and conversion into approved loan applications.

POSITION : FIELD & DIGITAL SALES MANAGER

Objective:

To lead, coordinate, and execute the company’s digital and field marketing strategies, ensuring consistent lead generation and conversion into approved loan applications.

Key Responsibilities:

• Plan and manage daily field marketing activities and routes
• Oversee live streaming campaigns on TikTok and Instagram
• Supervise the Live Sales Host Agent, Content Creator, and Graphic Artist
• Track and analyze leads, engagement, and conversion performance
• Coordinate with loan officers for follow-up and closing
• Develop marketing campaigns, promotions, and scripts
• Ensure brand consistency and regulatory compliance
• Build partnerships with companies and community groups
• Prepare and submit weekly performance reports

Job Requirements:

• Proven experience in sales, marketing, or microfinance
• Strong leadership and team management skills
• Knowledge of digital marketing and social media platforms
• Ability to work in both office and field environments while managing multiple projects simultaneously
• Results-oriented mindset

Specifications:

• Excellent communication and interpersonal skills
• Strong analytical and problem-solving abilities
• High level of energy.adaptability and creativity

Key Performance Indicators (KPIs):

• Number of leads generated weekly
• Conversion rate from leads to applications
• Social media engagement levels
• Number of partnerships secured