Commercial Manager - Premium Beverages

To act as a liaison with Suppliers, Develop Marketing plans to maximize consumer demands for the Division’s product lines and efficiently manage sub-departments of the organization or teams, whilst continuously looking for new business opportunities for the Division.

A.S. Bryden & Sons (Trinidad) Limited

 We are seeking to recruit a suitable candidate for the following position in the Premium Beverages Division:

COMMERCIAL MANAGER

Major Responsibilities & Accountabilities:  

• Develops partnership relationships in the designated market(s) to increase focus and support for the assigned portfolio of brands whilst increasing distribution, volume, and brand visibility.
• Builds and maintains a high level of strategic alignment with Senior Management to align the Supplier/Principal objectives.
• Develops strategic portfolio analysis to drive portfolio growth
• Implements key strategies associated with Marketing and Customer Marketing via deep consumer/customer/shopper understanding
• Supports development and execution of Brand standards and guidelines for Channels and Customers.
• Executes commercial propositions for all innovation projects.
• Works with Principals in the development of marketing plans, as well as budgets for depletions and A&P spend in line with Company objectives.
• Oversees overall pricing and costing towards adjusting price adjustments as necessary to meet profitability, volume and market share objectives.
• Ensures forecasts are updated monthly; orders placed and acknowledged to hold optimum inventory levels
• Manages stock to optimize inventory turns and liquidate SLOBs
• Provides leadership and oversight of all functions of the Naughty Grape Retail Store (duty-free and non-duty free locations).
• Guides Events & Promotions team in negotiations with Event Promoters to ensure adherence to brand strategies.
• Develops prime relationships with Key Accounts to ensure efficient and effective service. 
• Monitors trends of Department’s products and keeps Sales, Brand Management and Promotions teams fully informed of objectives, progress and future plans.
• Ensures that claims for suppliers’ share of the expenses are sent to Principals as required and that they are settled in a timely manner.
• Works with Research and Advertising Agencies as required, to monitor Brand Performance or Advertising efficacy.  Evaluates results to determine brand health and make recommendations going forward.
• Works with Marketing and Sales teams to develop and implement Perfect Store executions and drive portfolio distribution plans