CVM Executive

Company description:

Digicel Group Limited

Job description:

Primary objective of the job: 

Develop, implement and manage a strategic customer value management plan to enhance customer lifetime value.

Main Duties and Responsibilities:

• Create CVM marketing plans / initiatives;
• Identify new segments to be targeted;
• Build and test campaign models in Lumata;
• Drive customer loyalty and retention;
• Increase customer value;
• Report on campaign key performance indicators
• Optimize campaigns as required
• Execute CVM campaigns using the Bulk SMS tool and Lumata Platform;
• Create all customer facing CVM messages and ensure proper product / service representation;
• Achieve sign off from the markets for all CVM offers and messages;
• Monitor and assess effectiveness of all CVM marketing activity;
• A/B testing of offers and massaging

Academic Qualifications and Experience Required:

• A Tertiary degree in management studies, telecommunications or equivalent qualifications
• Minimum of a Bachelor’s degree in Business, Marketing or Science (or equivalent professional qualification)
• Must possess good organizational skills with strong attention to detail
• Must be highly motivated, results driven and able to display initiative
• Relevant systems training, (Microsoft office, Nortel symposium call center server)
• Analytical Skills
• Excellent Communications Skills (especially written)
• 3 years working experience in a customer contact center environment. Specifically experience in statistical analysis of key performance measures related to the environment.
• Knowledge of PBX system