Brand Development Manager

We are seeking a dynamic and experienced Brand Development Manager to oversee and drive the marketing, trade, and distribution strategies for our portfolio of products.

Job Summary:

We are seeking a dynamic and experienced Brand Development Manager to oversee and drive the marketing, trade, and distribution strategies for our portfolio of products. The ideal candidate will bring at least 7 years of proven experience in local trade, marketing, and distribution, preferably within the FMCG sector. This role demands strong leadership skills, strategic thinking, and a hands-on approach to delivering market growth and brand visibility.

Key Responsibilities:

• Develop and execute comprehensive marketing and trade strategies to increase market share and brand awareness in local markets.
• Lead and manage distribution channels to ensure product availability, timely delivery, and optimal shelf placement.
• Collaborate with sales, product development, and supply chain teams to align marketing initiatives with business objectives.
• Conduct market analysis and competitive benchmarking to identify growth opportunities and inform strategic planning.
• Manage budgets for marketing campaigns, promotions, and trade activities while ensuring ROI.
• Build and maintain strong relationships with key stakeholders, including distributors, retailers, and media partners.
• Monitor and report on the effectiveness of marketing campaigns and trade programs, using data to optimize future efforts.
• Mentor and guide junior marketing team members to foster professional development and ensure high performance.

Qualifications:

• Minimum of 7 years’ experience in local trade, marketing, or distribution roles, preferably in the FMCG industry.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Strong understanding of market dynamics, consumer behavior, and trade marketing principles.
• Excellent communication, negotiation, and leadership skills.
• Proficient in data analysis and marketing software/tools.
• Ability to work in a fast-paced, results-driven environment.