How to create a Job Posting in 2021
There’s an expression that says, “Good employees are like a four-leaf clover – hard to find and lucky to have”.
After all, great employees make great organisations.
It is vital therefore, that the search for great employees start with the job posting.
Find the best candidate for your company, advertise a job in Caribbeanjobs.com
What is a job posting?
Job posts are simply advertisements. When a company has a vacancy, the job posting recruits suitable candidates. Job posts take two forms – internal or external.
Internal job postings are advertised to employees within an organisation. This is way for employees to be promoted or transferred to a role more deserving of their skills and interest.
Conversely, external job postings target the general public. External recruitment can be beneficial for companies seeking new talent or specific skills or qualifications which may be lacking internally.
Where to post a job?
Job posts can be both offline or online. Common areas to post a vacancy are:
- Job boards
- Company websites
- Print media – press, magazines, industry journals
- Social media – company pages, groups, forums
- Company bulletin boards
Contact one of our member of the Caribbeanjobs.com team at info@caribbeanjobs.com
Benefits of job boards – Caribbeanjobs.com
Online job boards, such as CaribbeanJobs.com offer valuable resources for job seekers as well as benefits for employers. These include:
- CaribbeanJobs.com is the number one online recruitment resource, offering multiple career opportunities, across multiple Caribbean territories.
- Employers can access a wider labour pool of skills, competencies and qualifications from across the region. Opportunities therefore are not limited to national borders.
- No two candidates will be the same. Employers also benefit from the opportunity to hire from a diverse set of backgrounds, work experience and even language.
- Cost effective compared to print media
- CaribbeanJobs.com utilises screening capabilities in its software to filter and select the most suitable candidates for companies.
- Trained personnel manage company accounts taking the burden of candidate selection away from HR departments.
Tips for writing a job posting
Given its importance, there are critical elements to consider when structuring a job posting.
Establish a clearly defined role overview
State the personality that you’re looking for. Examples include ‘team player’, ‘analytical’, ‘creative’ or ‘ability to lead. Avoid cliched and subjective terms such as ‘dynamic’ or ‘passionate’.
Set your performance expectations.
When reading, candidates should be able to identify the task, method to complete it and expected result. Including the results, you anticipate indicates to potential candidates the standard of performance you expect, as well as how does your organisation measure success.
Skill Requirements
Emphasis should be on both hard and soft skills. Mention any required hard skills such as computer software skills, analysis of marketing ROI or database management. Follow up with soft skills such as interpersonal skills or leadership.
Education/Qualifications
If you’re seeking candidates for a degree in a particular field or specialised certifications, this section outlined those needed credentials.
Define logistics of the position
Logistics of a job post involve ‘transporting’ the candidate from unemployment to hired. If you’re job posting in printed media, include an address to forward applications to. If you’re welcoming online applicants, state an email address as well as an appropriate subject line to which candidates can apply.
How to include salary in the job posting?
If compensation is yet to be confirmed, include a salary range. You can also state that salary level is ‘negotiable’ if a final decision will be made upon evaluating the skills and qualification of the successful candidate.
Other details such as commission, equity and other benefits should be included at the end of the job post. Reason being, you want to ensure that applicants have thoroughly read the job post and are aware of the responsibilities and qualifications, before getting to compensation.
Tips on getting the right candidate
Dozens or sometimes hundreds of applicants can apply for one position. So, how should organisations craft their job posts to ensure they receive the right candidate?
- Post in the right places –LinkedIn, Caribbeanjobs.com the Business Section of the press or industry magazines to receive applicants who are genuinely interested.
- Hook them with an intriguing question – Spark your candidates’ interest by opening with an intriguing and compelling question. Examples include, “Are you driven by sharing your creative ideas”? “Are you a natural-born problem-solver”? Or, “Do you enjoy meeting and interacting with interesting people”? Hooking them with such as questions encourage great candidates to continue reading the rest of your job post.
- Use Search Engine Optimisation –. Instead of using cliched language, make your readers nod their heads as they read your job post. Targeted key words such as ‘meaningful’, ‘career advancement’, ‘fulfilling opportunities’ and ‘skill development’ feeds into their WIIFM – ‘What’s in it for me’ reasoning.
- Write in second person – Writing in the third person can alienate readers. For example, saying “You will be expected to” sounds more relatable versus “The candidate will be expected to”.
- Be aware of your reputation –For example, if you post your job on social media, but your social media page is littered with negative complaints and company bashing, high-value candidates may not want to be part of an organisation with such a poor social standing.
- Foster a great workplace culture –People don’t leave bad companies; they leave bad bosses. If the management style of your company stifles or repels innovation, high-value candidates will inevitably avoid such toxic work environments.
Job Posting Template
Download our Job Posting Example
Job Title: Customer Service Supervisor
Job Description: ABC Credit Union is looking for a driven, energetic personality to serve as the ambassador of our organisation.
Our culture: Our team members all share a creative spirit, problem solving abilities and flexible mindset, enabling them to provide excellent customer service even under high pressure situations. Our culture, with continuous opportunities for career advancement, have resulted in top industry-level professionals.
Responsibilities: As the head of Customer Service, you engage with premium clients, identify new financial needs, recommend suitable products/services, and manage the team of customer service specialists, while complying with policies as well as government regulations.
Qualifications: These capabilities mean you have the potential to be a leader in Customer Service:
- Bachelors in Management, Finance, Marketing or related discipline
- Financial Management skills
- Knowledge of CRM software and aptitude for working within a team
- Excellent communication
- Leadership
- Empathy
Salary: Negotiable
Ready to apply? If this position sounds like a fit for you, log on to our website for full details or visit Caribbeanjobs.com.
