Trade Marketing Officer

Are you a results-driven marketing professional with a passion for trade execution and brand success? Join our dynamic team as a Trade Marketing Officer and play a critical role in transforming the shopper experience across trade channels!

Trade Marketing Officer

Are you a results-driven marketing professional with a passion for trade execution and brand success? Join our dynamic team as a Trade Marketing Officer and play a critical role in transforming the shopper experience across trade channels!

About the Role

As the Trade Marketing Officer, you will be responsible for executing the trade “Picture of Success” while supporting and implementing impactful marketing and sales strategies. This includes developing and launching in-store campaigns, trade promotions, and engaging point-of-sale experiences in collaboration with both marketing and sales teams.

Key Responsibilities

• Develop and implement programs to enhance brand visibility and increase sales.
• Recommend and execute strategies to boost customer engagement and brand loyalty at point-of-sale.
• Ensure execution plans are in place for all in-store activities, including acquisition of display equipment.
• Maintain consistent execution of planograms, POS and price communications in stores.
• Create engaging and rewarding in-store experiences for shoppers through winner awareness campaigns.
• Monitor and ensure in-store activities align with brand positioning and marketing objectives.
• Track SRP price adherence for mandatory SKUs.
• Provide trade insights and identify new marketing opportunities aligned with business goals.
• Participate in the creation of promotional and POS materials.
• Drive sell-in of new SKUs based on shopper behavior and client needs.
• Lead product launches and retailer training in the trade.
• Offer in-store colour consultations and promotional support in Colour Shops/Berger locations.
• Manage promotional inventory including prizes, POP materials, and fixtures.
• Ensure the sales team executes marketing plans effectively.
• Train and support brand ambassadors and promoters on marketing initiatives.
• Gather, analyze and share competitor intelligence and trade insights.
• Perform any other duties assigned by the General Manager and/or Marketing Manager.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 2–3 years’ experience in trade or brand marketing, preferably in FMCG or retail environments.
• Strong project management and execution skills.
• Excellent communication and interpersonal skills.
• Proficient in Microsoft Office Suite.
• Must own a reliable motor vehicle