Social Media Officer

We’re looking for a creative and detail-oriented Social Media Officer to join our marketing team! In this role, you’ll be responsible for creating, scheduling, and publishing content across our social media channels to grow our online presence, engage our audience, and help drive brand awareness.

Social Media Officer

Role and Description

• Create SM Content calendars for clients
• Manage assigned SM accounts for clients, working closely with Digital Marketing Executive and AE’s
• Research social media communication trends, best practices, policies, procedures, and accessibility in both the private and public sectors.
• Attend events to provide SM coverage for clients
• Contribute, with the Digital Marketing Executive, to the development of social media strategies and occasionally takes the lead for their implementation.
• Monitors, reviews and analyzes comments and conversations on social media sites and also on external social media platforms which include but is not limited to: Twitter, Facebook, LinkedIn, YouTube, Tiktok etc to identify insights, emerging trends, risks and impact for clients.
• Look for opportunities for engagement and liaises / consults with colleagues for appropriate actions.
• Publish / post/ repurpose content across approved social media brand platforms ( e.g. copy / articles, photography, videos, designs etc.)
• Develops recommendations on how to respond to complex and sensitive social media inquiries and issues and reviews them with the Digital Marketing Executive.
• Advises senior management on recommended approaches and potential repercussions. Responds to all inquiries/comments and/or coordinating with appropriate division, programs, etc. for response/action.
• Consults with internal and external stakeholders when targeting events for which social media will be used and carries out live tweeting/ posting where appropriate.
• Working with the Digital Marketing Executive and Account Executive to develop key performance targets/ indicators and data, gathering processes for social media channels and provides a coordinated social media reporting function.
• Generates, monitors, gathers and interprets analytics, conducts preliminary analysis and reports on the effectiveness and influence of social media communications tools for reaching and engaging target audiences and on key performance indicators.
• Provide support for social media opportunities (events) and outreach efforts.
• Also may supervise work of consultants or third part contractors.