Social Media Manager Consultant

Part-time social media management services to enhance CSHRP’s regional presence, drive member engagement, and position the organization as the leading voice of HR across the Caribbean.

Scope of Work

Title: Social Media Manager Consultant

Company: Caribbean Society for HR Professionals (CSHRP)

Project Overview

Part-time social media management services to enhance CSHRP’s regional presence, drive member engagement, and position the organization as the leading voice of HR across the Caribbean.

Scope of Services

Content Strategy & Creation:

- Develop monthly content calendars aligned with CSHRP’s strategic priorities and Caribbean HR events
- Create original posts, graphics, and copy featuring HR best practices, member spotlights, and Caribbean workplace insights
- Source and curate relevant Caribbean and international HR content
- Develop content themes around professional development, regional networking, and HR innovation

Platform Management:

- Daily monitoring and management of CSHRP social media accounts across Caribbean time zones
- Schedule and publish content optimized for Caribbean professional audiences
- Respond to comments, messages, and mentions from HR professionals throughout the region
- Cross-promote CSHRP webinars, conferences, and professional development events

Analytics & Reporting:

- Track key performance metrics including member engagement and regional reach
- Provide monthly performance reports with insights on Caribbean market penetration
- Monitor CSHRP brand mentions and Caribbean HR community sentiment
- Analyze content performance for professional development topics and member activities

Community Engagement:

- Foster growth of Caribbean HR professional community through strategic engagement
- Identify and engage with Caribbean HR leaders, associations, and industry influencers
- Participate in regional HR conversations and Caribbean business trending topics
- Support CSHRP’s mission to connect HR professionals across 16+ Caribbean countries

Deliverables

- Monthly content calendar featuring Caribbean HR events and professional development themes
- 15-20 posts per week across platforms (3 posts daily focusing on HR insights, member highlights, and regional content)
- Monthly analytics report with Caribbean market insights and member engagement metrics
- Weekly status updates on regional engagement and professional community growth

Content Focus Areas

- Caribbean HR best practices and case studies
- Member achievements and professional spotlights
- CSHRP events, webinars, and certification programs
- Regional workplace trends and employment insights
- Professional development opportunities and resources
- Caribbean business culture and workplace innovations

Time Commitment

- Approximately 15-20 hours per week

Duration

- Initial 3-month contract with option to extend based on member engagement growth and regional reach expansion

Target Platforms

- LinkedIn (Primary - Professional HR community)
- Facebook (Regional networking and event promotion)
- Instagram (Member spotlights and behind-the-scenes content)
- Twitter/X (Industry conversations and thought leadership)
- WhatsApp Business (Direct member communication - Caribbean preference)
- YouTube (Webinar promotion and professional development content)

Success Metrics

- Growth in Caribbean HR professional followers across platforms
- Increased engagement from CSHRP target markets (19,000 Caribbean HR professionals)
- Enhanced visibility for CSHRP events and professional development programs
- Strengthened community connections across Caribbean territories
- Improved brand recognition as the leading Caribbean HR professional organization