Social Media Coordinator

Company description:

Digicel Group Limited

About Digicel

Enabling customers to live, work, play and flourish in a connected world, Digicel’s world class LTE and fibre networks deliver state-of-the-art mobile, home and business solutions.

Serving 10 million consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.

With the Better Connected ethos at the heart of everything, its 5,000 employees worldwide work together to make that a powerful reality for customers, communities and countries day in, day out.

Digicel also delivers news, sports broadcasting, digital media and financial services in several of its markets.

Visit www.digicelgroup.com for more.

Job description:

Job Title: Social Media Coordinator

Primary objective of the job: 

The Social Media Coordinator will be at the helm of our clients' social media presence, crafting strategies and content that resonate with diverse audiences and drive engagement. You will work with multiple brands to amplify their voice across social channels, manage their reputations, and provide insights that shape their digital footprints.

Main Duties and Responsibilities:

The responsibilities outlined below represent the core activities of the role but are not intended to be all-inclusive. The successful candidate is required to recognize this and adopt a flexible approach to work, as he/she will be required to assume other duties within the department, as well as changes in the emphasis on duties, as required from time to time.

Client Social Media Strategy:

• Develop customized social media strategies for each client, aligning with their unique branding, audience, and objectives.
• Collaborate with clients to set clear goals for brand awareness, customer engagement, and lead generation.
   

Content Creation and Campaign Execution:

• Design, generate, post and oversee the execution of compelling social media campaigns, ensuring content is tailored to client-specific brand narratives and target demographics.
• Manage content calendars for each client, ensuring a consistent and timely flow of engaging posts across all platforms.
• Plan and direct social media content shoots aligned to clients’ marketing campaigns

Client Brand Advocacy:

• Act as a brand advocate for client businesses, build and nurture online communities through interactive and engaging communication.
• Use social listening tools to monitor brand mentions and trends, provide timely responses and engage in relevant conversations

Performance Analysis and Reporting:

• Analyze and report on campaign performance and audience insights using analytics tools, present findings to clients and recommend adjustments for optimization.
• Regularly evaluate the social media landscape for shifts in consumer behaviour and adapt strategies accordingly.

Paid Social Media Management:

• Plan and execute paid advertising campaigns on social media for clients, managing budgets and optimizing for the best return on investment.
• Coordinate with media planners/buyers for the integration of paid social efforts into broader media campaigns.

Academic Qualifications and Experience Required:

• Bachelor's degree in Marketing, Communication, or a related field; a master's degree or industry certifications (such as Facebook Blueprint) is advantageous.
• Experience in Social Media Management platform (e.g. Hootsuite, Sprout social, etc) 
• Facebook Community Coordinator Experience.
• Be knowledgeable and keep abreast of emerging social media trends, tools and technologies.
• A track record of managing social media accounts and campaigns for multiple clients or brands, preferably within an agency setting.

Functional Skills:

• Excellent multitasking skills for handling various client accounts.
• Creativity and innovation in developing social media strategies and content.
• Keen analytical abilities to interpret data and adjust strategies for maximum impact.
• Client-focused approach with a knack for building strong client relationships.
• Outstanding communication skills to effectively convey strategies and results to clients.
• Strong understanding of social media KPIs, tools, and platforms, with the ability to tailor strategies to different client needs.
• Demonstrable creative content creation skills with a solid grasp of what makes content shareable and engaging.