Sales Officer

The Sales Officer drives ticket sales, partnerships, and customer acquisition while building the company's brand presence. With 5+ years airline sales experience, strong analytical skills, and stakeholder collaboration, the role ensures sustained customer satisfaction and growth.

Job Summary:
The Sales Officer will play a key role in contributing to our bottom line. If you are passionate about sales, ensuring sustained customer satisfaction, and building lasting connections, we invite you to join our dynamic team.

Key Responsibilities

Implement the sales plan:
Execute strategies to drive ticket sales, partnerships, and customer acquisition
Build and maintain a strong brand presence in the market
Develop and execute brand positioning initiatives to differentiate Liat Air from competitors
Identify target customer segments and develop strategies to attract and retain them
Implement loyalty programs and promotional campaigns to enhance customer engagement
Cultivate and manage partnerships with travel agencies, hotels, tourism boards, and other relevant entities
Conduct market research to identify opportunities, threats, and market trends
Analyse customer feedback, competitor activities, and industry developments to refine strategies
Monitor key performance indicators (KPIs) to evaluate the effectiveness of sales and marketing efforts
Generate regular reports to assess sales performance and propose adjustments as needed
Plan and execute events, promotions, and sponsorships to enhance brand awareness
Work closely with operations, customer service, and finance teams to coordinate sales and marketing initiatives
Provide inputs for route planning, pricing strategies, and customer service enhancements
Monitor expenses and ensure cost-effective implementation of campaigns

Qualifications, Experience, and Skills:
Strategic thinking and the ability to translate business objectives into actionable strategies
Strong analytical skills, with proficiency in data analysis tools
In-depth knowledge of aviation regulations, market trends, and competitive dynamics
Excellent communication skills and ability to foster collaboration with stakeholders
At least 5 years of proven experience in sales and marketing within the airline industry
Knowledge of industry trends, regulations, and the competitive landscape
Bachelor’s degree in Business Administration, Aviation Management, or a related field; Master’s degree is a plus
Proficient in Microsoft Office Suite
Commitment to continued learning and personal development

Benefits
Competitive remuneration package
Opportunity to shape the strategic future of a revamped regional start-up airline
Exciting, collaborative, and innovative work environment

Note: This is a description of the job as it is presently constituted. In order to support the company’s efforts to attract and retain the ideal incumbent to perform the duties, it is normal practice to periodically review job descriptions for current and accurate relevancy. The review process is a collaborative effort involving the position supervisor and the employee performing the job. LIAT (2020) Limited reserves the right to make reasonable changes to your job description, commensurate with the company’s objectives and your grade, after consultation.

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