Sales Account Executive

We are seeking a Sales Account Executive responsible for driving revenue, optimizing in store execution, and strengthening customer relationships across assigned retail territories.

The role focuses on accurate order generation, merchandising compliance, territory growth, and coordination with the delivery team to ensure timely, complete order fulfillment. 

 Core Responsibilities 

1. Sales & Order Management 

• Execute planned retail visits and capture accurate customer orders. 

• Recommend appropriate product mixes and upselling new or promotional items. 

• Monitor stock levels to minimize out‑of‑stocks and expiries. 

2. Merchandising & In‑Store Execution 

• Maintain shelf standards and brand visibility. 

• Secure secondary displays and ensure proper product rotation (FIFO/FEFO). 

• Track competitor activity and report insights. 

3. Customer Relationship Management 

• Build strong relationships with store owners and managers. 

• Resolve product, service, and billing inquiries promptly. 

• Support execution of in‑store promotions. 

4. Target Achievement & Growth 

• Achieve monthly volume, revenue, and distribution targets. 

• Expand active outlet base and increase SKU penetration. 

• Support promotions and new product launches. 

 5. Delivery Coordination 

• Align daily with delivery personnel to ensure orders are delivered in full and on time. 

• Follow up on shortages, damages, returns, and credit issues. 

• Support collections where required. 

6. Reporting & Administration 

• Submit accurate reports on orders, visits, and merchandising. 

• Maintain updated customer profiles and outlet segmentation. 

• Participate in meetings, training, and field coaching. 

7. Skills & Competencies 

• Strong selling, negotiation, and relationship‑building ability 

• Solid understanding of retail execution and merchandising 

• Good analytical, time‑management, and route discipline skills 

• Proficiency with mobile sales tools and spreadsheets 

• Customer‑focused and detail‑oriented approach