The Sales & Marketing Manager is responsible for leading and organizing the sales team to achieve company objectives. This role involves driving sales performance, meeting set targets, and coordinating marketing efforts to generate leads.

Sales & Marketing Manager

 The Manager will oversee sales policies, strategies, and initiatives, setting both short- and long-term goals, while evaluating the effectiveness of current programs. Additionally, this role includes ensuring efficient storage, distribution, and order fulfillment in alignment with company standards.

Key Responsibilities

Administrative

• Prepare and present reports as required.

Sales

• Drive achievement of sales and marketing objectives by contributing insights and recommendations to strategic plans and reviews.

• Negotiate contracts and pricing with customers.

• Develop annual sales quotas and forecasts for existing and new products.

• Evaluate sales team strengths and weaknesses, and manage performance accordingly.

• Design and implement new initiatives, strategies, and programs to grow customer base, increase sales volume, and expand product mix.

• Recommend product and service enhancements to improve customer satisfaction and maximize sales potential.

Distribution & Logistics

• Oversee timely and accurate distribution, ensuring compliance with inventory control practices.

• Manage logistics personnel and processes to effectively support sales operations.

• Audit route management systems to ensure accuracy and compliance.

• Identify and implement process and system improvements.

• Provide daily field sales reports to both sales and management teams.

Customer Service

• Implement and maintain customer service standards.

• Build and sustain strong relationships with key accounts through regular visits, needs assessments, and opportunity exploration.

• Meet with clients to understand evolving needs and evaluate the quality of the company’s service delivery.

Marketing

• Achieve sales and marketing goals by planning, executing, and evaluating advertising, promotions, merchandising, and trade programs.

• Identify market opportunities and consumer needs.

• Develop and manage promotional strategies and campaigns.

Team Management

• Recruit, train, and evaluate sales staff.

• Plan and coordinate dispatch and delivery schedules.

• Support and develop team members by providing direction, feedback, and performance guidance.

• Foster teamwork, collaboration, and strong working relationships with peers and executives.

• Build a high-performing, cross-functional sales and distribution team.

• Provide leadership and mentorship to drive continuous improvement in safety, quality, productivity, and delivery.