Recruitment Marketing Officer

Recruitment Marketing Officer

About VXI

VXI Global Solutions is a BPO leader in customer service, customer experience, and digital solutions. Founded in 1998, the company has 40,000 employees in more than 40 locations in North America, Asia, Europe, Africa, and the Caribbean. We deliver omnichannel and multilingual support, software development, quality assurance, CX advisory, and automation & process excellence to the world’s most respected brands. 

VXI is one of the fastest-growing, privately-held business services organizations in the United States and the Philippines, and one of the few US-based customer-care organizations in China.

VXI is also backed by private equity investor Bain Capital. Our initial partnership ran from 2012 to 2016 and was the beginning of prosperous times for the company. During this period, not only did VXI expand our footprint in the US and the Philippines, but we also gained ground in the Chinese and Central American markets. Additionally, we acquired Symbio, expanding our global services offering and enhancing our competitive position.

In 2022, Bain Capital re-invested in the organization after completing a buy-out from Carlyle. This is a rare occurrence in the private equity space and shows the level of performance VXI delivers for our clients, employees, and shareholders.

For more information about VXI, visit: www.vxi.com 

For more information about our partnership with Bain, please visit: 

https://www.baincapital.com/news/bain-capital-completes-acquisition-vxi-global-solutions 

About the Role

We are seeking a dynamic and highly strategic Global Recruitment Marketing Officer to spearhead Recruitment Marketing efforts for VXI in your assigned region. Reporting directly to the local Talent Acquisition Leader, you will be the driving force behind our candidate attraction and employer branding initiatives. You will also partner closely with the VXI Philippines Recruitment Marketing team, seamlessly collaborating with them to outsource and execute all creative requirements.

Core Responsibilities

• Digital Marketing: Design, launch, and manage targeted digital recruitment campaigns to attract top-tier talent and expand VXI's local employer footprint.
• Strategies & Data Analysis: Develop data-driven marketing strategies. Continuously monitor campaign performance, analyze recruitment metrics, and optimize funnels to ensure maximum ROI and candidate conversion.
• Content Marketing: Craft compelling narratives, localized messaging, and engaging content strategies that resonate with candidate personas and elevate the VXI employer brand.
• Cross-Border Collaboration: Serve as the primary liaison with the VXI Philippines Recruitment Marketing team, providing clear direction and briefs to outsource all Creatives-related work effectively.

Qualifications

• Experience: Must have a solid 3-5 years of proven experience in Marketing Management.
• Core Expertise: Deep knowledge of Digital Marketing ecosystems, strategic planning, campaign data analysis, and content marketing.
• Preferred Skills: Experience or a background in Creatives (design direction, multimedia, copywriting) is highly preferred, but not required.

Soft Skills: Strong stakeholder management, excellent cross-cultural communication skills, and the ability to thrive in a fast-paced, collaborative global environment