Open Market Executive

Company description:

Digicel Group Limited

About Digicel

Enabling customers to live, work, play and flourish in a connected world, Digicel’s world class LTE and fibre networks deliver state-of-the-art mobile, home and business solutions.

Serving 10 million consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.

With the Better Connected ethos at the heart of everything, its 5,000 employees worldwide work together to make that a powerful reality for customers, communities and countries day in, day out.

Digicel also delivers news, sports broadcasting, digital media and financial services in several of its markets.

Visit www.digicelgroup.com for more.

Job description:

Job Title: Open Market Executive

Primary objective of the job: 

The Open Market Executive is responsible for driving the growth, efficiency, and execution of the open market sales channel, by managing a network of independent point of sales, distributors, and field sales teams. This role ensures high market penetration, brand visibility, and revenue contribution from prepaid and low-cost consumer segments. The Open Market Executive will also play a critical part in network expansion and the growth of partnerships within the channel strategy.

Main Duties and Responsibilities:

• Develop and implement go-to-market strategies for prepaid and mass consumer offerings.
• Lead day-to-day operations of the open market channel, including merchant acquisition, training, and performance tracking.
• Manage relationships with key distributors, point of sales, and third-party partners to ensure consistent availability of products and services (SIMs, top-ups, devices).
• Monitor sales performance metrics and execute initiatives to close gaps and exceed channel targets.
• Work closely with Trade Marketing to deploy effective in-store branding and promotional campaigns across the territory.
• Ensure alignment between field force operations, product supply, and customer experience teams.
• Support designing and implementing commission models and incentive plans for channel partners.

• Conduct regular market visits to validate execution and collect competitive intelligence.
• Oversee compliance with operational standards, product visibility guidelines, and contractual terms.
• Audit and track distributors' performance and compliance with guidelines and contracts.

Academic Qualifications and Experience Required:

• A minimum of two (2) years in commercial roles, preferably in telecom, FMCG, or retail distribution.
• Bachelor’s degree in Business Administration, Finance, Economics, or related field
• Demonstrated success in leading multi-channel initiatives and working within matrix organizations.
• Proven record of enhancing brand visibility and executing at scale.

Functional Skills:

• Strong commercial acumen, relationship management, field execution, and data-driven decision-making.
• Project management and multitasking in high-paced environments.
• Excellent interpersonal skills with multicultural team collaboration experience.
• Fluent communication skills; capable of presenting to senior leadership and engaging field teams.
• Mobility: Willingness to travel regularly within assigned territory.
• Analytical capabilities to translate data into actionable insights.
• Proficiency in marketing tools, CRM, and Excel-based reporting dashboards.