National Sales Manager

National Sales Manager

Job Title:                             National Sales Manager

Department:                       Sales, Marketing & Distribution Department

Reports To:                         Commercial Director

Subordinates:                     Sales Supervisor, Trade Sales Executives, Food Service Sales Executives, Retail
                                            Sales Supervisor

Travel:                                Has autonomy to set travel/office time allocation to achieve objectives, but 60%
                                           travel time is recommended

Key Duties & Responsibilities:

1. Develop, implement and manage effective sales programs for the Trinidad & Tobago market
2. Contribute to the development of sales objectives by forecasting expected sales volume and developing annual sales quotas for team members
3. Achieve or exceed team sales value, margin and volume targets in alignment with company strategies and values
4. Manage, train, coach and motivate the sales force to develop their skills, to ensure that sales targets and other KPIs are delivered
5. Monitor sales force activity to ensure appropriate customer contact time to maintain customer satisfaction
6. Maintain sales volume, product mix and recommend selling price by keeping current with market conditions, changing trends, economic indicators and competitors
7. Continually assess new and existing distribution channels, develop and evaluate their performance and manage conflict ensuring alignment with strategic plan
8. Perform monthly forecasting activities to communicate expected product mix and sales volumes
9. Design and implement sales initiatives, strategies and programs to capture new target markets
10. Recommend product or service enhancements to improve customer satisfaction and sales potential
11. Meet with key relevant customers to discuss their evolving needs, and to assess the quality of our company’s relationship with them in order to maximize sales
12. Create, implement and manage relevant SOP’s to maximize efficiency in the customer service process
13. Ensure distribution budgets are kept
14. To report on sales and service activities to the Directors
15. To perform other related duties and special projects as directed by the Commercial Director

Professional Qualification & Experience:

1. A BSc. Degree in Commerce, Sales, Marketing, Management Studies or a related discipline
2. A minimum of 7 years of experience in a similar or comparable position
3. Certifications in Customer Service
4. Any suitable combination of training and experience

Professional Skills & Abilities:

1. Excellent Interpersonal and communication skills
2. Strong negotiation skills
3. Pursues systematic approach to problem solving
4. Familiarity with statistical reports and quantitative analysis
5. Possess an excellent command of Microsoft Excel
6. Hands-on experience with Sage Accounting is preferred
7. Working knowledge of relevant Trinidad & Tobago tariffs is desirable