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Media Analyst
Aegis Business Solutions Limited
- Port-of-Spain
- Not disclosed
- Permanent full-time
- Updated 05/06/2025
- Mariska Seereeram
-
Position Overview:
The Media Analyst plays a critical role in monitoring, analyzing, and interpreting media coverage across traditional and digital channels. This position involves assessing the impact of media content on clients, identifying key trends, and delivering actionable insights to help businesses and organizations make informed decisions.
Key Responsibilities:
- Monitor and analyze media coverage, including print, online, broadcast, and social media, using media intelligence tools.
- Track brand presence, competitor activity, industry trends, and public sentiment.
- Evaluate media sentiment, message pull-through, and key audience engagement.
- Measure advertising activity and track competitive intelligence across print, broadcast, social media and online using ad intelligence tools.
- Prepare detailed reports, dashboards, and presentations summarizing media insights and recommendations.
- Provide clients with strategic insights to enhance media strategies, marketing and communication efforts.
- Collaborate with internal teams to develop client-specific media analysis and tailored reporting.
- Ensure timely delivery of insights to clients, maintaining high standards of accuracy and relevance.
- Stay updated on media trends, industry developments, and emerging media technologies.
- Support crisis monitoring and issue management by providing real-time media updates
- Reports to: Chief Operations Officer
Skills & Qualifications:
- Bachelor's degree in Communications, Journalism, Media Studies, Public Relations, Marketing or a related field.
- 2+ years of experience in media monitoring, media analysis, advertising or public relations.
- Strong analytical skills and ability to interpret media trends and data.
- Proficiency in media monitoring and analytics tools (e.g., Meltwater, Cision, Brandwatch, Talkwalker, or similar); or in search engine optimization tools (e.g. SEMrush)
- Excellent written and verbal communication skills.
- Ability to manage multiple projects in a fast-paced environment.
- Strong attention to detail and accuracy in data analysis and reporting.
- Experience with social listening or search listening and digital analytics is an advantage.
- Familiarity with marketing or public relations and corporate communications strategies.
Key Performance Indicators (KPIs):
- Accuracy and relevance of media reports and insights.
- Timeliness of report delivery.
- Client satisfaction and feedback.
- Ability to identify emerging media trends and insights.
- Contribution to strategic recommendations for clients.
Why Join Us?
- Work with leading brands and organizations across the Caribbean to shape their media strategies.
- Be part of an innovative and data-driven media intelligence team.
- Opportunities for professional growth and career advancement.
- Collaborative and dynamic work environment.
Ref: MEDANL
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Aegis Business Solutions Limited
- Scott Bushe Place, 18 Scott Bushe Street, Port of Spain, Trinidad
- (868) 625-6473
