Marketing Officer (Direct to Client)

This role supports the planning and execution of integrated marketing initiatives across retail, digital and Business-to-Business (B2B) channels to enhance brand visibility, attract customers, increase in-store traffic and support revenue growth.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• Assist the Senior Marketing Officer in planning and executing integrated marketing campaigns across digital, print, in-store and event platforms.
• Coordinate with suppliers and internal teams to ensure the timely delivery of campaigns, promotions and marketing materials.
• Support the development and implementation of retail marketing initiatives, including in-store displays and point-of-purchase (POP) materials.
• Manage marketing collateral, product imagery and website updates to ensure brand consistency across all channels.
• Monitor market trends and competitor activities and assist with post-campaign performance evaluations.
• Coordinate vision screening activities, including logistics, equipment, supplies and reporting.
• Conduct branch visits to support merchandising standards and effective campaign execution.
• Assist with social media content development and provide general marketing support as required.

EDUCATION & EXPERIENCE REQUIREMENTS:

• Bachelor’s degree in Marketing or related discipline from a recognized tertiary institution.
• Professional certification in Marketing, Advertising, Sales would be an asset.
• Five (5) GCE O’ Level passes grades A or B or CXC passes Grades I or II, including Mathematics and English Language
• A minimum of three (3) years’ proven experience in positions with responsibility for marketing and customer engagement.
• Proficient in Microsoft Office suite of applications (Excel, Word, PowerPoint etc.).
• Experience with online marketing tools and practices.
• Proven experience designing and/or overseeing data capture processes to gather customer insights with a view toward enhancing brand and customer experience.
• Able to conduct research, analyse data, and develop insightful reports.

SKILLS/ABILITIES:

• Excellent written, verbal and interpersonal communication skills.
• Strong organisational and project management abilities.
• Ability to multitask and work independently in a fast-paced environment.
• Strong attention to detail and ability to manage shifting priorities.