Marketing Manager

Strategic planning and execution of marketing across all multiple brands, driving revenue growth, brand equity, customer engagement, and market share growth.

Key Responsibilities

 Strategic Leadership

• Develop and execute the annual marketing strategy and budget across all brands.
• Align brand strategies with brand owner guidelines and local market dynamics.
• Identify growth opportunities across all channels.

 Portfolio Management

• Oversee performance of all brands.
• Ensure balanced investment allocation across brands based on ROI and strategic priorities.
• Drive cross-brand synergies (bundles, shared campaigns, platforms).

 Campaign & Brand Execution

• Approve and guide all major campaigns, promotions, and launches.
• Ensure consistent, high-quality execution across all touchpoints.
• Oversee agency relationships and vendor performance.

 Digital & Customer Growth

• Lead digital transformation across all touchpoings.
• Drive traffic via social, performance marketing, and partnerships.
• Improve customer acquisition, retention, and lifetime value.

 Performance & Analytics

• Establish KPIs across brands and track and measure performance.
• Use insights to optimise campaigns and business decisions.
• Oversee reporting cadence to leadership.