Marketing Coordinator
Sagicor Cave Hill School of Business & Management
- St. Michael / Bridgetown
- Not disclosed
- Permanent full-time
- Updated 31/03/2026
- Human Resource
The Marketing Coordinator supports the execution and coordination of SCHSBM’s marketing campaigns, content, and promotional activities across academic programmes, executive education, research, and stakeholder engagement initiatives
Job Overview
The Marketing Coordinator supports the execution and coordination of SCHSBM’s marketing campaigns, content, and promotional activities across academic programmes, executive education, research, and stakeholder engagement initiatives. The role ensures that marketing activities are delivered efficiently, aligned with approved campaign priorities, and contribute to increased visibility, lead generation, and stakeholder engagement.
Working closely with the Manager, Marketing Operations & Performance and the wider marketing team, the Coordinator plays a key role in ensuring consistency, timeliness, and quality across all marketing outputs. The position is operational in nature, with a strong focus on coordination, implementation, and support of marketing initiatives rather than strategic leadership.
Essential Duties and Responsibilities
1. Campaign Execution and Coordination
- Support the implementation of integrated marketing campaigns across digital and traditional channels.
- Coordinate marketing requests and ensure alignment with the approved marketing calendar and campaign priorities.
- Track campaign timelines, deliverables, approvals, and dependencies to ensure timely execution.
- Liaise with internal stakeholders and the marketing team to facilitate smooth delivery of campaign activities.
- Escalate competing priorities, delays, or resource constraints to the Manager, Marketing Operations & Performance.
- Assist in ensuring that campaigns are executed in a structured, consistent, and efficient manner.
2. Digital Content and Marketing Support
- Assist in the development, scheduling, and publishing of content across digital platforms, including websites, email campaigns, newsletters, and social media.
- Maintain and update digital content calendars aligned to programme recruitment cycles, events, and institutional priorities.
- Support the review and updating of website content to ensure accuracy, relevance, and alignment with institutional standards.
- Prepare digital copy, captions, and campaign content for online use.
- Monitor digital engagement metrics and provide input to support content optimisation and continuous improvement.
3. Marketing Materials and Collateral
- Assist in the development and coordination of marketing materials, including brochures, flyers, banners, programme guides, event materials, and promotional assets.
- Ensure that all materials are accurate, professionally presented, and aligned with the School’s brand guidelines.
- Coordinate with designers, printers, and other service providers to ensure timely production and delivery of materials.
- Support the maintenance of an inventory of printed publications, branded merchandise, and promotional assets.
- Contribute to the periodic review and updating of marketing materials to ensure continued relevance and consistency.
4. Events and Recruitment Support
- Support the promotion and coordination of recruitment and engagement activities, including open houses, webinars, school visits, fairs, public lectures, and networking events.
- Assist in the preparation of event-related marketing materials, invitations, registration communications, and promotional content.
- Coordinate event marketing timelines and support on-the-day execution where required.
- Support post-event activities, including attendance tracking, follow-up communications, and basic reporting on engagement and outcomes.
- Assist with the promotion of alumni, corporate, and stakeholder engagement initiatives.
- Support the administration and effective use of customer relationship management (CRM) and related marketing systems.
- Assist in managing contact lists, audience segmentation, email workflows, landing pages, and lead capture processes.
- Maintain accurate and organised marketing records and databases in accordance with institutional standards.
- Monitor and report on key marketing metrics, including engagement, campaign performance, and participation levels.
- Prepare periodic performance summaries and dashboards for internal review.
- Conduct basic market and audience research to support campaign planning and identify engagement opportunities.
6. Brand and Communications Support
- Ensure that all marketing outputs adhere to the School’s and University’s brand guidelines and communication standards.
- Assist in maintaining a central repository of approved marketing assets, templates, and materials.
- Support the preparation of marketing content for institutional communications, reports, presentations, and promotional publications.
- Monitor communication channels for enquiries and engagement, escalating sensitive or high-risk issues as appropriate.
- Provide coordination support for media, publicity, and communications activities as required.
7. Stakeholder Coordination
- Work collaboratively with academic staff, programme coordinators, administrative units, and external partners to support marketing initiatives.
- Assist in translating programme features, faculty expertise, and institutional activities into market-facing content.
- Support coordination of marketing activities related to partnerships, sponsorships, and outreach initiatives.
- Serve as a coordination point for campaign-related communication between stakeholders and the marketing team.
8. General Responsibilities
- Maintain organised records of marketing projects, timelines, approvals, and deliverables.
- Support the efficient use of marketing resources, materials, and tools.
- Keep abreast of current marketing trends, tools, and best practices, particularly within higher education.
- Provide administrative and coordination support for special projects as assigned.
- Perform any other related duties as required by the Manager, Marketing Operations & Performance or authorised personnel.
Knowledge, Skills, Abilities and Other Characteristics
- Strong organisational and project coordination skills.
- Excellent written and verbal communication skills, with high standards of grammar and attention to detail.
- Ability to manage multiple tasks and deadlines in a fast-paced environment.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Adobe Acrobat.
- Familiarity with content management systems (CMS), CRM platforms, and email marketing tools.
- Working knowledge of social media platforms and digital content practices.
- Basic understanding of marketing analytics and performance metrics.
- Ability to work collaboratively across teams and with diverse stakeholders.
- Creative thinking and problem-solving ability.
- High level of attention to detail and accuracy.
Experience
- Minimum of three (3) years’ experience in a marketing, communications, or related role.
- Experience supporting digital marketing campaigns and content development.
- Experience working with CRM systems and email marketing platforms.
- Experience coordinating marketing materials, events, or campaigns.
- Exposure to market research, audience analysis, or competitor tracking is an asset.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
- Professional marketing certification (e.g., CIM, IDM) or willingness to pursue same would be an asset.
Sagicor Cave Hill School of Business & Management
- The University of the West Indies Cave Hill Campus, Bridgetown, Barbados
- 1-246-424-7731
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