Marketing & Communications Manager

Our client in the Banking and Finance Sector, a well-established financial institution, is seeking to hire a Marketing & Communications Manager.

Our client in the Banking and Finance Sector, a well-established financial institution, is seeking to hire a Marketing & Communications Manager.

This role offers the opportunity to make a meaningful impact within a respected financial institution that values innovation, community engagement, and professional growth. The successful candidate will have the autonomy to shape marketing strategies and lead initiatives that directly support organizational success.

Department: Marketing & Communications
Reports to: General Manager, Sales & Service
Location: Trinidad & Tobago (Office-based with occasional evenings/weekends)

About the Role

A well-established, member-focused financial institution is seeking a Marketing & Communications Manager to lead its strategic marketing, communications, and public relations functions. This leadership role is responsible for strengthening brand visibility, driving member engagement, supporting business growth, and ensuring consistent, high-quality communication across all platforms.

The successful candidate will oversee a small marketing team, collaborate closely with internal stakeholders, and play a key role in shaping the organization’s market presence and product offerings.

Key Responsibilities

Strategic Planning & Budget Management

• Develop and implement short- and long-term marketing strategies aligned with organizational objectives
• Prepare, manage, and monitor the annual marketing budget
• Track performance against targets and recommend corrective actions where needed
• Identify innovative marketing approaches based on market trends and insights
• Contribute to increased market share, brand awareness, and revenue growth

Marketing, Communications & Public Relations

• Lead the development and review of marketing and promotional materials (digital and traditional)
• Manage media relations, brand positioning, and corporate image
• Plan and execute promotional campaigns, launches, and events within budget
• Ensure consistent brand messaging across all channels

Digital Marketing & Brand Presence

• Develop and execute content strategies that drive engagement and lead generation
• Oversee social media, email campaigns, and website content
• Promote effective use of digital tools to enhance brand visibility and member acquisition

Product & Business Development

• Support the design, development, and improvement of financial products aligned with strategic goals
• Manage product life cycles from concept through launch and refinement
• Assist with identifying new business opportunities, leads, and strategic partnerships

Leadership & Team Management

• Lead, coach, and develop marketing team members
• Foster a positive, collaborative, and performance-driven work environment
• Oversee performance management, training, and professional development
• Provide leadership on cross-functional marketing initiatives

Stakeholder & Cross‑Functional Collaboration

• Serve as an internal marketing advisor to departments across the organization
• Ensure alignment between marketing initiatives and broader business objectives
• Collaborate effectively with internal and external stakeholders

Education & Community Outreach

• Support the planning and execution of education initiatives, including workshops, seminars, webinars, and community outreach events
• Assist with the development and management of the annual education budget

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum seven (7) years’ experience at a senior management level in marketing and/or sales
• Proven track record of meeting or exceeding performance targets
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Equivalent combinations of education and experience may be considered

Core Competencies

Leadership & Management

• Strategic thinking and decision-making
• Team leadership, supervision, and development
• Change management and cross-functional collaboration
• Strong communication, influence, and stakeholder engagement

Technical Expertise

• Marketing strategy development
• Digital marketing and analytics
• Brand and reputation management
• Content development and copywriting
• Public relations and media management
• Event planning and promotion
• Budget and project management

Working Conditions

• Typical office environment
• Occasional evening or weekend work required (events and campaigns)
• Periodic lifting of event materials (up to moderate weight)
• Extended periods of computer-based work
• Exposure to tight deadlines during peak project periods