Marketing Manager, Alston's Marketing Company

The Marketing Manager is responsible for gaining and maintaining distribution, placement, market development, sales, account management, account promotions and events for a portfolio of products.

Job Summary:

• The Marketing Manager is responsible for gaining and maintaining distribution, placement, market development, sales, account management, account promotions and events for a portfolio of products.

Job Description:

• Determine and manage the marketing budget and deliver marketing activity within agreed budget
• Ensure development and implementation of Marketing and A&P plans for all products under portfolio.
• Ensure that the Marketing Plans are effective in that they result in Sales and G.P. Budgets being achieved and A&P Budgets well managed.
• Ensure that the specific objectives for each brand within the portfolio are achieved
• Implement systems that ensure efficient servicing of Duty Free shops and Diplomatic Missions e.g.
• Manage the product ordering process to ensure product availability at the right price
• Conduct market research to determine market requirements for existing and future products, analysis of customer research, current market conditions and competitor information
• Maintain receivables as outlined by company policy.
• Maintain effective relationships with suppliers, customers and advertising agencies
• Interact with customs department to ensure timely processing of documents
• Monitor bonded warehouse and customer’s inventory levels
• Liaise with customs/logistics manager to ensure to ensure timely processing of documents
• Build and maintain relationships with customers.

Education and Education Requirements:

• University degree in marketing/management or equivalent required
• 3-5 years brand building experience local and or regional in addition to the account management experience.
• Working knowledge of customs and other laws and procedures relating to the entry, warehousing and clearance/transferring of goods
• Proficient in Microsoft Word, Excel and PowerPoint.
• Market Research and Analysis: Collecting and analyzing relevant market data to inform the organization’s marketing strategy. Market data includes customer, company, competitor, industry and stakeholder analyses.    
• Competitive Knowledge: Anticipates future competition and develops/implements a strategy to minimize its impact.  
• Industry Knowledge: Demonstrates in-depth knowledge of all related industries and detailed understanding of current and future industry trends. 
• Customer Service Management – Ability to handle a full range of customer situations and interactions
• Strategic Thinking – Conducts ongoing risk analysis, recognizing strategic opportunities for success as well as potential risks, and adeptly shifts orientation to deal with them.
• Adaptability: Adjusts broad/macro organizational strategies, directions, priorities, structures and processes to changing needs in the environment.   
• Analytical Thinking: Draws logical conclusions based on in-depth analysis of information. 
• Excellent Communication Skills (written &verbal)
• Excellent Presentation Skills
• Proactive personality
• Networking abilities
• Excellent Negotiation Skills
• Results oriented
• High Emotional Intelligence