Market Insights and Intelligence Analyst, Employer Confidential

Gather, analyze, and interpret market data and intelligence complying with ANSA McAL policies, procedures, and guidelines to support the decision making for business opportunities for the Sector.

Job Summary:

Gather, analyze, and interpret market data and intelligence complying with ANSA McAL policies, procedures, and guidelines to support the decision making for business opportunities for the Sector.

Job Description:

• Conduct in-depth market research to understand the industry landscape, including market size, growth opportunities, and new and emerging trends to make recommendations for new pursuits.
• Monitor and analyze competitor activities including product offerings, pricing, market size and strategies to prepare defensive or offensive strategies.
• Gather and analyze customer trends, preferences, requirements, and feedback through surveys, focus groups, and other research methods, to ensure the decision makers adequately understand the customers’ needs.
• Collect and analyze market insights and intelligence for the industry from various sources including market reports, industry publications, import and export reports from government and local agencies – locally, regionally, and globally, to ensure we understand our share of market.
• Prepare reports and presentations on market trends, industry developments and competitive analysis for effective decision making.
• Identify potential risks/opportunities based on industry trends and market intelligence and provide strategic recommendations to optimize their impact on the relevant business.
• Develop market forecasts based on historical data, market trends and industry projects, identify areas of risk and opportunity to ensure the Sector is well prepared for future events.
• Develop and execute marketing initiatives for innovation projects in collaboration with the relevant marketing manager for the business to ensure effective implementation of innovation project.
• Performs all other relevant duties as required to ensure optimum operation of the business.

Education and Experience Requirements:

• Undergraduate Degree in Marketing, or another related field
• 1- 3 years’ experience in a similar position
• Proficient in Microsoft Office Suite
• Communication Skills
• Interpersonal skills
• Organizational Skills
• Customer-focused