Senior Marketing Executive

Company description:

Digicel Group Limited

Job description:

Primary objective of the job:

As Marketing Manager, you will execute the marketing strategy for the business, delighting our customers and meeting or exceeding the business objectives and KPI’S. 

Main Duties and Responsibilities:

• Input into and execute the marketing strategy delighting our customers and meeting the business objectives and KPI'S within the budget.
• Manage social media delivering KPIs
• Recruit and manage Social Influencers, Ambassadors, and Content Creators (in-person and digitally) to develop engaging content to drive consideration of Digicel products and services across multiple social platforms.
• Support the campaign and market awareness objectives of the functional business units.
• Maintain Brand NPS.
• Execute and provide marketing collateral and assets.
• Develop and maintain external community and stakeholder relationships.
• Execute and manage external customer and stakeholder events.
• Collaborate with Group and regional marketing and business stakeholders to promote and align marketing.
• Implement the quarterly media plan within budget.
• Execute the company's digital strategy across all digital marketing channels, coordinating with internal and external stakeholders to ensure its effectiveness and encourage the adoption of digital-first techniques into the company's culture.
• Update the company's websites, ensuring accurate information, sound journeys, and campaigns launched on time and brand.

Academic Qualifications and Experience Required:

• Bachelor’s Degree in Marketing.
• At least three years demonstrated experience in marketing including multiple mediums, asset development, social media, digital, online and partner marketing.
• Experience with event management preferred.   
• Experience in a technology or telecommunications industry preferred.

Functional Skills:

• Strong communication and collaboration skills
• Passionate about marketing and digital media
• Full understanding of social media and its ecosystem
• Ability to think creativity and execute to timelines
• Ability to multi task
• Demonstrated ability to develop and maintain external partner and key stakeholder relationships through a mutually beneficial relationship
• Ability to confidently liaise, engage with and present to “C” level stakeholders
• High levels of expertise with Microsoft Office, Trello Boards
• Able to work out-of-hours and work to tight deadlines