Content Manager - Lifestyle and Commercial (Loop News)

Company description:

About Digicel

As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.

Through its world-class LTE and fibre networks, together with its suite of apps spanning sports, news, local radio and podcasts and self-care, Digicel is the only operator in its markets that can deliver that.

Serving consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.

With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 5,000 employees worldwide work together to make that a powerful reality day in, day out.

Visit www.digicelgroup.com for more.

Job description:

Job Title: Content Manager – Lifestyle and Commercial (Loop News)    

Primary objective of the job:

We are seeking a highly skilled and dynamic individual to join our organization as the Content Manager for Lifestyle and Commercial content on Loop News. You will be responsible for overseeing, and actively participating in content creation, writing, production, and content calendar/roadmap management within the lifestyle and commercial sectors. This role involves managing a team of freelance creative professionals, acquiring talent, ensuring seamless production processes, and meeting client and organizational objectives across the Caribbean. This role reports into and works closely with the Head of Content Operations and Strategy.

Main Duties and Responsibilities:

• Develop and execute content strategies aligned with organizational goals and client requirements for lifestyle and commercial content across all Loop markets.
• Manage the content calendar and roadmap, ensuring timely and strategic content creation and publication.
• Collaborate with internal stakeholders to define content themes, objectives, and target audiences.
• Conduct market research and analyze industry trends to optimize content strategies.
• Create and edit engaging written content for lifestyle and commercial media, ensuring alignment with brand guidelines and client expectations.
• Provide writing expertise and guidance to the wider content and commercial team, offering constructive feedback and ideas for improvement.
• Optimize written content for SEO and audience engagement.
• Source, recruit, and onboard talented individuals to enhance the content creation team, aligning with project and growth requirements.
• Coordinate talent schedules, assignments, and plans to ensure efficient content production.
• Lead and manage a team of freelance writers, video producers, editors, and other production staff.
• Coordinate and oversee the production process for video content, ensuring it complements the written narrative and meets high-quality standards.
• Manage project timelines, allocate resources, and prioritize tasks to meet deadlines.
• Work closely with cross-functional teams, including marketing, sales, and design, to align content production with overall business strategies.
• Liaise with clients alongside the sales teams, understanding their needs and preferences, and effectively communicate requirements to the creative team when applicable.
• Develop and manage budgets for content production, talent acquisition, and talent management, ensuring efficient allocation of resources.
• Optimize resource utilization and recommend investments in tools, technologies, and talent to improve productivity and output.
• Establish key performance indicators (KPIs) for content production, talent management, and content strategy, monitoring performance against these metrics.
• Generate regular reports on content performance, talent productivity, and other relevant aspects, providing insights and recommendations for improvements.

Academic Qualifications and Experience Required:

• Bachelor's degree in communications, media studies, or a related field.
• Proven experience in content production, writing, talent acquisition, coordination, and content strategy, preferably within the lifestyle and commercial sectors.
• Strong writing and editing skills, with a portfolio demonstrating proficiency in creating engaging written content.
• Leadership and team management skills, with the ability to motivate and guide a diverse team of creatives across disciplines.
• Exceptional organizational and project management abilities, with a keen eye for detail and adherence to deadlines.
• Excellent communication and interpersonal skills, both written and verbal.
• Proficient in using relevant software and tools for content creation, project management, and analytics.

Functional Skills:

Writing

• Must be an excellent writer with strong editorial skills
• Must be able to create top quality content under tight deadlines
• Must work well under pressure
   

Social Media:

• Must be able to drive and manage our media across social platforms including Facebook, X, and Instagram.
• Must understand how to grow and build a loyal audience across all social media platforms
   

Digital Media:

• A knowledge of Word Press, Drupal or other popular Content Management Systems would be an asset
• Knowledge of digital traffic management tools including Google Analytics and Parse.ly would be an asset
• Experience in video editing and using digital photo and video editing tools would be an asset