Marketing Assistant – Digital Marketing

Marketing Assistant – Digital Marketing

Salary:                         TT$7,000

Location:                     El Socorro

Industry:                     Manufacturing

Terms:                         Permanent

Benefits:

• Company Laptop
• Company cell phone
• Other benefits available

Your confirmation on the qualifications below is required:

• Bachelor’s degree in marketing or related field
• A minimum of two (2) years’ experience in a similar role
• Proficiency in Photoshop and/or Illustrator

JOB FUNCTION

The Marketing Assistant-Digital Marketing serves as the key person for executing approved digital marketing strategies. The role supports the company’s execution of its brand strategies helping to ensure a cohesive and compelling connection between the brand’s online and offline presence. 

KEY ACCOUNTABILITIES AND RESPONSIBILITIES:

1. Implement the company’s digital marketing strategies including conceptualizing, creating, and executing content across various digital platforms.
2. Manage the digital marketing calendar.
3. Publish digital marketing content online including daily social media posts.
4. Moderate all user-generated content consistent with moderation policies and brand goals.
5. Communicate with customers and followers engaging with our online brands, including responding to queries in a timely manner and acting on matters of customer dissatisfaction.
6. Stay acutely aware of cultural moments, current and emerging trends and company events and milestones to create reactive opportunities for our community.
7. Track digital marketing performance including customer engagement and create and update digital marketing reports.
8. Support the development of digital marketing strategies by conducting and presenting relevant research.
9. Support the development and maintenance of a team environment by performing other related duties as may be required.

MINIMUM QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in marketing or related field
• A minimum of two (2) years’ experience in a similar role
• Proficiency in Photoshop and/or Illustrator.
• Experience with social media scheduling tools
• Experience with Google Tools and Analytics
• Training in Fashion considered a plus

REQUIRED KNOWLEDGE AND SKILLS

• A passion for digital marketing.
• Team player with outstanding interpersonal skills.
• Excellent copywriting skills
• Highly organized and detail oriented with exceptional multitasking abilities.
• Highly creative
• Excellent customer service orientation.
• Excellent knowledge of Microsoft Office applications, inclusive of Word, Excel and PowerPoint.
• A good understanding of fashion trends and fashion branding will be an asset