Marketing Executive

Company description:

As a Digital Operator, Digicel is in the business of delivering powerful digital experiences 1440 minutes of each day to customers – that’s every minute, all day, every day.

Through its world-class LTE and fibre networks, together with its suite of apps spanning sports, news, local radio and podcasts, TV streaming, enhanced messaging and marketplaces and self-care, Digicel is the only operator in its markets that can deliver that.

Serving consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date.

With its Better Together brand, Digicel is making a promise of simply more to customers and communities and its 5,000 employees worldwide work together to make that a powerful reality day in, day out.

Visit www.digicelgroup.com for more.

Job description:

Primary objectives of the job:

• To promote and effectively communicate Digicel’s propositions in Anguilla as set out in the marketing plans taking full account of the competitive marketplace
• To support efforts in ensuring the company’s positive image in all marketing communications, including but not limited to advertising, public relations, collateral development and event management/execution
• Determine the business requirements relating to acquisition, retention and customer satisfaction
• To develop and implement activity to assist in maintaining the pre and postpaid customer base and drive net new activations
• To maximize and maintain the number of net activations on the Digicel Network
• Efficient professional management and development of marketing executives in Anguilla
• Driving of the Digital Strategy

Main Duties and Responsibilities:

• Contributes to marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
• Obtains market share by developing marketing plans and programs for each product and directing promotional support.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Deploying successful marketing campaigns from ideation to execution
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Ensure Websites and social media pages are always kept up to date
• Liaise with the General Manager & Commercial Director to interpret bi-annual research to gain real customer insights that are actionable and can positively impact the next wave of results
• Develop and maintain strong relationships with advertising and PR agencies in addition to key stakeholders in the business, government and society
• Coordination of the creative process with advertising agencies from brief and concept development right through to delivery to market for Anguilla specific campaigns as directed by the Country Manager and Commercial Director
• Ensure that all communications have been approved through the appropriate marketing governance process of being signed off by the General Manager and the Commercial Director as appropriate
• Liaise closely with the Graphic Designer to ensure that artwork is supplied for output at local print agencies within the agreed timeframes
• Develop a quarterly communications plan for retail channels ensuring that all collateral is accurate and current
• Take full and complete ownership of all Digicel’s communications locations on island including but not limited to airport light boxes, billboards and window treatments to ensure that all communications are accurate and current
• Identify all sponsorship gaps and opportunities in the market and develop action plan for approval and inclusion of incremental activities as appropriate
• Ensure efficiency of execution in the operational activities of branding all Digicel sponsored events to maximize coverage and exposure
• Execute the local PR function to ensure that a positive image of Digicel is maintained and maximized Issue press releases to local journalists and coordinate the execution of press conferences in conjunction with the Group PR Manager
• Routinely respond to correspondence in an efficient and professional manner within 48 hours of receipt
• Update and maintain photographic, video and audio records of all marketing activities
• Any other duties within the scope of the job as periodically assigned by Commercial Director

Academic qualifications and experience required for job:

• Professional candidate with 3+ years’ experience
• Degree in Marketing will be considered an asset
• Experience in developing and managing marketing propositions to specific target markets
• Experience in working on cross functional teams in a dynamic marketplace
• Excellent analytical, communication and presentation skills
• Strong motivational, influencing and team building skills
• Fun, Energetic and creative

Specialized knowledge, skills and training Required:

• PC proficiency on MS Office Suite of Products
• Strong oral and written communication and presentation skills
• Excellent interpersonal skills are an absolute fundamental for success in this role
• Energetic and creative
• Creating and maintaining client relationships
• Managing Processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Familiar with budgeting