Marketing & Communication Senior Executive

Company description:

Digicel Group Limited

Job description:

Primary objective of the job: 

We have a life-changing opportunity for you! We are looking for a new team member to work with our Head of Brand & Communications and Product & Growth team. As Marketing & Communication Sr. Executive, you will support defining our narrative and tell our story to the world! As a fast-paced company, we thrive on results and rely on teamwork to get to our goals

Main Duties and Responsibilities:

• Support the definition of the company and product narrative and story, building awareness in the region where the products are available
• Ensure all marketing, communication and branding initiatives are implemented for all PRISM Holding brands and in all the markets PRISM Holdings are present
• Ensure the brand book, guidelines, visual identity, and tone of voice of our products is cohesive in all the markets that are presented
• Support developing content such as flyers, brochures, SMS and app push notifications, emails, etc
• Help in the design pieces such as flyers, brochures, and emails to support internal and external initiatives
• Support in the management of agencies that support public relations, branding, translations, social media, influencers, and digital marketing executions
• Propose and implement initiatives to support the growth team in communicating all initiatives (Promotions, discount codes, acquisition/retention campaigns, etc.) in all relevant markets 
• Oversee all markets where our products are present to ensure all initiatives are being communicated in the correct timeframes and are meeting commercial teams’ expectations 
• Plan and implement educational initiatives to evangelize customers in all relevant markets
• Supervise the creative pipeline of assets from ideation to release and ensure a flawless implementation with fantastic quality and alignment with the brand guidelines
• Work with Social Media, Digital, CRM, Websites, and Product teams to cover all branding needs 
• Harmonize our communication across all channels, assets, and markets
• Support the UX/UI team to ensure all assets are under branding guidelines
• Supervise the Public Relations strategy implementation in all relevant markets and assist in crafting key messages and talking points for the product spokesperson. 
• Collaborate with different stakeholders within the company to ensure all brand and promotional assets reflect the company’s goals 
• Create monthly, quarterly, and yearly reports to keep track of the team reaching its goals

Academic Qualifications and Experience Required:

• You are a go-getter, you like to bring fresh ideas to the table and you move quickly
• Bachelor’s degree in Public Relations, Journalism, Marketing, Communications or Graphic Design
• At least two years of relevant experience working in Marketing or Public Relations
• Experience in agency will be a plus and may put you in from of the line
• Knowledge or experience in creating assets in the Adobe Suite (Photoshop, Illustrator, InDesign, etc.)
• English is required (proficient or native). Knowledge of French, Haitina Creole, and Spanish are a plus
• Experience designing and executing Marketing strategies for consumers 
• Experience managing advertising agencies 
• Experience collaborating with multicultural and remote team members would be a plus. 
• Experience in mobile telecommunications and/or financial sector would be considered a valuable asset
• Hunger to learn and an ambition to be the best version of yourself

Functional Skills:

• We’re looking to disrupt the Caribbean and Latin America by providing financial solutions that matter, and we want you with us
• You’ll get the chance to join & learn from an energized team of world-class professionals
• You’ll be part of an exciting, disruptive high-growth Fintech start-up that will transform people’s lives and ultimately make the world a better place
• You’ll gain exposure to all parts of the business (and the senior leadership team) and help shape its strategic direction
• Work in a fun, energetic (new) office with motivated co-workers from all around the world