Export Trade Representative

The Export Trade Representative is responsible for identifying and developing new export markets, strengthening in-market execution, and supporting sustainable sales growth across assigned territories.

Duties & Responsibilities:

Market Development & New Business

• Identify and develop new distributors, customers, and channels across assigned markets.
• Conduct market research to assess entry opportunities, pricing structures, and competitive positioning.
• Support onboarding of new distributors, including initial market setup and product introduction.
• Build relationships with key trade contacts (buyers, wholesalers, retailers).
• Represent CGA at trade shows, market visits, and business development meetings.

Sales Support & Commercial Execution

• Support distributor sales teams with product knowledge, selling tools, and conversion strategies.
• Assist in executing market entry and expansion plans for priority product lines.
• Monitor pricing, margins, and competitor activity to support commercial decisions.
• Contribute to achieving annual export growth targets through active market engagement.

Market Intelligence & Reporting

• Collect and report on competitor activity, pricing, promotions, and new product launches.
• Track in-market performance indicators such as distribution, shelf presence, and pricing.
• Prepare structured market visit reports with clear findings and recommendations.
• Provide feedback to support forecasting, pricing reviews, and marketing plans.

Distributor Support & Monitoring

• Support evaluation of distributor performance against agreed targets.
• Monitor stock levels and flag potential out-of-stock risks.
• Assist in tracking execution of agreed marketing activities and promotions.
• Highlight gaps in execution and recommend corrective actions.

In-Market Execution

• Conduct store checks to assess product availability, pricing, and visibility.
• Identify opportunities for improved shelf placement and brand presence.
• Capture and share in-market insights to support marketing and sales strategy.
• Support execution of promotions, activations, and trade initiatives where required.

Coordination & Operational Support

• Work closely with internal teams (Export, Marketing, Logistics) to support market needs.
• Provide insights to improve demand planning and production alignment.
• Support preparation of sales materials, presentations, and market analyses.