Electrical Sales Engineer

The Electrical Sales Engineer is responsible for driving revenue growth through the promotion, specification, and sale of electrical products and engineered solutions.

Key Responsibilities

1. Sales & Business Development:

• Identify, develop, and close new sales opportunities within assigned territories or accounts.
• Manage and grow an existing customer portfolio, including contractors, engineers, consultants, and industrial clients.
• Prepare and present technical and commercial proposals, quotations, and tenders.
• Negotiate pricing, delivery terms, and commercial conditions within approved authority levels.
• Achieve monthly, quarterly, and annual sales and margin targets.
• Technical Support & Product Expertise
• Provide accurate technical advice on electrical products and systems, including specifications, applications, and compliance requirements.
• Support customers with product selection, system design input, and value engineering where required.
• Liaise with suppliers and internal technical teams to resolve product or application issues.
• Stay current with electrical codes, standards, and emerging technologies relevant to the market.

1. Customer Relationship Management

• Build and maintain strong, long-term relationships with key decision-makers and influencers.
• Conduct regular customer visits, site inspections, and technical presentations.
• Respond promptly to customer inquiries, complaints, and after-sales issues.
• Ensure high levels of customer satisfaction and repeat business.

1. Reporting & Administration

• Maintain accurate records of sales activities, pipelines, and forecasts in the company’s ERP/CRM system.
• Prepare sales reports, forecasts, and market intelligence updates for management.
• Ensure all documentation (quotations, orders, contracts) is accurate and compliant with company procedures.

1. Collaboration & Continuous Improvement

• Work closely with internal teams such as procurement, warehouse, finance, and operations to ensure timely delivery and invoicing.
• Participate in sales meetings, product training, and performance reviews.
• Contribute to process improvements, product range development, and go-to-market strategies.