Director of Sales and Marketing Manager

The marketing director is responsible for leading the marketing, advertising, public relations, and promotion efforts of Coral Cliff. Ensuring the messaging and voice of advertising and promotions are consistent with the guest service promise.

GENERAL ACCOUNTABILITIES

• Prepare and manage annual Marketing and Sales Budget
• Responsible for overall development of marketing campaigns.
• Maintains the integrity of the brand promise and the Responsible Gaming message throughout all creative elements by ensuring that the logos and images are correct, as well as the 1-876 Gambling message is included;
• Manage the relationship with the advertising agency. This task includes making the agency aware of upcoming promotions/events that have to be advertised, reviewing and approving creative material, providing the agency with the strategy to advertise certain promotions/events, etc.
• Ensure all projects are completed in a timely fashion in order for it to be disseminated to the public;
• Manage the tasks and due dates of projects based on the Status Reports;
• Manage the Multi-media and Print Graphic Designers, as well as the Communications Specialist;
• Work closely with the promotions & entertainment team to ensure the correct information is being shared with the public for events and promotions;
• Participate in the review and approval process of all marketing material by proofreading for content (i.e. spelling and grammar) and correct images;
• Manage the relationship between the property Gaming Commission BGLC
• Amend, revise, and re-develop campaigns in response to feedback from Marketing Department Team Members, as well as the BGLC and Lottery;
• Ensure that content is being placed according to the current promotion via social media in a timely manner;
• Maintain a relationship with media outlets in order to understand what they have to offer in order to advertise;
• Understand the markets that the casino services and its customers;
• Knowledgeable in the area of media and developing advertising plans;
• Develop and maintain the advertising budget;
• Maintain Advertising Check book and report to the General Manager and Finance department the expenditures for advertising on a monthly basis;
• Assist with developing the marketing plan and other required documents needed on a monthly and quarterly basis as it relates to advertising; 
• Order signage for on-property advertising;
• Maintain good communication with Team Members and maintain a positive and professional work environment.
• Utilize effective communication tools to ensure that consistent, accurate and timely information is provided through the shifts.
• Perform other duties as may be assigned by department and/or company management.