Director - Marketing

ROLE SUMMARY The Director, Marketing provides strategic leadership in developing and implementing BTMI’s global marketing and communications strategy.

SUMMARY OF KEY RESPONSIBILITIES

• Lead the strategic development and implementation of BTMI’s global marketing, communications  and brand strategy.
• Oversee brand management, ensuring alignment with the Barbados Brand’s identity, values and positioning.
• Direct integrated marketing initiatives across advertising, digital, social, content and experiential platforms.
• Provide creative leadership in the design and execution of impactful campaigns that build awareness, affinity and demand for Barbados.
• Develop and maintain strategic marketing and communications partnerships that extend reach and amplify the destination’s visibility.
• Utilize research, consumer insights and data analytics to guide decision-making and measure marketing effectiveness.
• Ensure brand consistency and quality across all marketing touchpoints and communications.
• Manage marketing budgets, contracts and resources to ensure cost-effective deployment and accountability.
• Collaborate with internal teams, regional offices and external stakeholders to deliver cohesive, results-driven marketing and communications programs.
• Foster innovation and continuous improvement in marketing strategies, tools and platforms.
• Lead, motivate and develop a multidisciplinary marketing team to achieve high performance and professional growth.
• Represent BTMI at strategic forums, industry events and partnerships to strengthen the Barbados Brand’s global presence.

SUMMARY OF KEY REQUIREMENTS

• Master’s degree in Marketing, Business, Management, Public Relations or a related discipline.
• Minimum of ten (10)  years’ relevant experience in a similar environment. 
• Demonstrated expertise in brand management, creative direction, digital strategy and campaign development.
• Visionary and strategic thinker with comprehensive knowledge of global marketing trends and consumer behaviour.
• Collaborative and adaptable, with the ability to align diverse teams and partners toward a shared vision.
• Awareness of global trends in tourism, operations of international tourism markets and the Barbados tourism industry. 
• Good understanding of government policy, priorities and issues affecting tourism.
• Proficient in the use of MS Office suite of applications and knowledge of e-marketing systems.
• Fluency in English and working knowledge of another language would be advantageous.

APPLICATIONS                     

Suitably qualified and experienced professionals with a proven track record in delivering exceptional value should apply no later than October 31, 2025.

Only suitable applications will be acknowledged.