Category Manager

The Category Manager will be responsible for building and maintaining the Blue Waters Brands by successfully managing assigned Brands.

Job Summary

The Category Manager will be responsible for driving brand excellence, market execution and commercial performance across assigned portfolios to shape retail visibility and sales performance. The incumbent will craft and execute category and brand strategies aimed at building unforgettable customer experiences.

Key Responsibilities

• Lead the development and execution of brand and category strategies aligned to business goals.
• Collaborate with Sales, Sponsorship & Events teams to drive trial, awareness and execution.
• Conduct regular market visits and audits to ensure brand standards and monitor competition.
• Design and lead brand academies to align internal teams on executional excellence.
• Create customer and channel-specific plans to meet volume and visibility targets.
• Analyze brand performance data and present quarterly reviews with strategic actions.

Requirements

• Bachelor’s degree in Marketing (MBA or MSc. Marketing will be an asset)
• Minimum of 5 years’ experience in brand/category management within FMCG or retail.
• Proven track record in trade marketing, shopper insights, and go-to-market execution.
• A reliable vehicle with valid driver’s license and insurance is required for market travel.