Brand Manager - Low & No Alcohol - CARIB Brewery Ltd.

The Brand Manager – Low & No Alcohol drives strategy and execution across key brands, boosting equity and growth through smart budget use, creative development, and agency leadership in a fast-paced FMCG setting. Requires agility and sharp execution to deliver strong market impact.

Job Summary

• The Brand Manager – Low & No Alcohol leads the strategic planning and execution of marketing programmes across a portfolio of core and licensed brands. This role drives brand equity and commercial growth through disciplined A&P budget management, creative development, and effective agency leadership. Operating in a fast-paced FMCG environment, the position demands agility and strong execution to deliver impactful campaigns that strengthen market position and achieve business objectives

Job Responsibilities

• Develop and execute annual brand plans aligned with category strategy and commercial objectives. 
• Translate consumer and market insights into actionable marketing programmes that build brand equity, drive trial, and support volume targets. 
• Manage advertising and media agencies, overseeing the development, approval, and execution of ATL, BTL, and digital campaigns to ensure timely, high-quality delivery for core brands. 
• Establish and track KPIs for agency performance to drive accountability and continuous improvement in creative output and media effectiveness. 
• Define and monitor KPIs and metrics for social media strategies and brand pages to evaluate performance, optimise content, and strengthen digital presence. 
• Activate retail and shopper marketing plans in collaboration with Sales and Trade Marketing teams, including conducting trade visits and customer meetings to support BTL activations. 
• Plan, attend, and execute key sponsorship events and functions to drive brand awareness and engagement. 
• Represent the brand in public speaking engagements and media tours to enhance visibility and strengthen stakeholder relationships. 
• Support the localisation and implementation of brand campaigns and executions for licensed brands, ensuring alignment with global brand guidelines. 
• Adapt and provide creative assets to the International Sales Team and Regional Brewery Markets to meet local market requirements. 
• Own and manage brand A&P budgets, ensuring effective allocation, accurate forecasting, and performance tracking. 
• Monitor brand performance through data and market intelligence to identify opportunities and adjust plans for improved results. 
• Contribute to innovation and renovation projects, including new product development, packaging updates, and flavour extensions. 
• Collaborate with cross-functional teams including Sales, Supply Chain, Finance, and Trade Marketing to support integrated commercial execution. 
• Prepare and deliver impactful presentations for internal reviews, distributor updates, and leadership engagements. 
• Perform any other related duties as required to support the marketing team or broader company initiatives. 

Knowledge, Skills & Abilities

• Proficient in MS Suite; basic Excel required, intermediate level an asset. 
• Strong written and verbal communication skills, with the confidence and clarity to present to internal leadership, commercial teams, and external partners. 
• Skilled in building and delivering presentations for business reviews, trade updates, and media appearances. 
• Excellent project management capabilities; able to manage competing priorities and drive timelines independently. 
• Strong analytical skills with the ability to interpret consumer insights, market data, and commercial performance to guide brand decisions. 
• Commercially minded, with the ability to translate brand strategy into measurable business impact. 
• Experienced in working with advertising, media, and production agencies from briefing through execution. 
• Digitally fluent; understanding of paid media, content development, and platform execution. 
• Organised, detail-oriented, and solution-focused. 
• Effective in cross-functional environments, collaborating with Sales, Trade Marketing, and Supply Chain. 

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, or another directly relevant commercial discipline (e.g. Management, Economics, International Business). 
• A Master’s Degree in Marketing or an MBA will be considered an asset. 
• Minimum 3 years’ experience in brand management within the FMCG Food & Beverage industry. 
• Proven track record in managing A&P budgets, retail activations, and fully integrated marketing campaigns. 
• Strong exposure to local market dynamics and consumer behaviour in Trinidad & Tobago. 
• Understanding of Off and On-Premise channels is an asset.

Deadline: August 06, 2025