Brand Manager

The Brand Manager plays a central role in building and maintaining brand equity, driving sales growth, and enhancing customer relationships in a fast-paced Quick Service Restaurant environment.

DUTIES AND RESPONSIBILITIES:
Marketing-Driven Sales Impact
Execute marketing strategies that directly support revenue generation, traffic growth, and higher transaction value.
Coordinate with operations and sales to align campaigns with business priorities and store-level performance.
Track marketing’s contribution to sales through ROI analysis, sales lift, and customer acquisition metrics.
Use CRM, loyalty, and shopper insights to create targeted and effective conversion campaigns.
Develop tailored strategies for underperforming locations to improve local sales.

Brand Strategy & Planning
Conduct market and competitive analysis to guide brand differentiation and growth strategies.
Develop and lead campaigns that reinforce brand positioning and resonate with target audiences.
Ensure brand consistency in tone, visuals, and messaging across platforms and consumer touchpoints.
Manage and enforce use of brand guidelines, templates, and assets internally and externally.

Marketing Campaign Management
Plan and execute integrated marketing campaigns across digital, print, in-store, and social channels.
Oversee budgets, timelines, and external agency deliverables to ensure efficient execution.
Measure campaign results and optimize performance based on KPIs and data insights.
Maintain creative and message consistency across advertising and promotional materials.

Local Store Marketing (LSM) & Events Coordination
Design and execute localized marketing initiatives tailored to individual store performance and community dynamics.
Support store openings, anniversaries, and seasonal promotions with customized materials and activations.
Coordinate in-store and community events that reinforce brand presence, increase foot traffic, and enhance customer relationships.
Partner with franchisees, store managers, and regional leads to implement effective LSM plans.
Track the impact of local efforts using store-level sales data, customer feedback, and event metrics.

Market Research & Analysis
Conduct market, consumer, and competitor research to uncover insights that inform strategy and innovation.
Analyze customer behavior, purchase drivers, and segment performance to guide decision-making.
Identify emerging trends, whitespace opportunities, and threats in the QSR market landscape.

Customer Focus
Champion the voice of the customer by monitoring feedback and satisfaction across channels.
Respond to customer insights, complaints, and inquiries in coordination with customer service and operations.
Build and nurture relationships with key customers, influencers, and brand advocates.

Reporting & Performance Analysis
Track and report on brand health, campaign success, and business impact through dashboards and performance reviews.
Leverage data analytics to uncover trends, derive insights, and inform future planning.
Evaluate marketing effectiveness relative to sales data, customer engagement, and ROI metrics.

Team Leadership
Manage and mentor marketing assistant/s and creative/s to achieve brand objectives.
Support hiring, onboarding, performance management, and ongoing training of staff.
Foster a culture of collaboration, innovation, and results-driven execution.

Industry & Market Expertise
Stay abreast of industry developments, best practices, and competitor strategies.
Apply QSR-specific insights to enhance brand performance and relevance in the market.

Cross-Functional Collaboration
Partner with operations, sales, digital, and design teams to ensure brand alignment and campaign success.
Liaise with external vendors, creative agencies, and media partners to bring brand initiatives to life.
Contribute to cross-functional planning and reviews to support shared business objectives.

QUALIFICATIONS & EXPERIENCE:
A bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum of three to five (3-5) years of experience in brand marketing/ product marketing/project management, preferably in the Quick Service Restaurant, retail, hospitality industry or FMCG.
Strong knowledge/ understanding of consumer behavior and retail
Proficiency in project management tools, CRM tools, Canva/ Adobe CC and Microsoft Office Suite.
An acceptable combination of academic qualifications and work experience may be considered in lieu of minimum requirements

Salary 12k-15k plus 4k Travel Allowance