Brand Manager - Heineken

Company description:

CARIB Brewery Limited

Job description:

Suitably qualified applicants are invited to apply for the position of Brand Manager - Heineken.   

JOB SUMMARY:

The Brand Manager leads the strategic planning and execution of marketing programmes across a portfolio of core and licensed brands. This role drives brand equity and commercial growth through disciplined A&P budget management, creative development, and effective agency leadership. Operating in a fast-paced FMCG environment, the position demands agility and strong execution to deliver impactful campaigns that strengthen market position and achieve business objectives. 

REPORTING LINE:

The Brand Manager - Heineken reports to the Category Manager – LNA.

MAJOR RESPONSIBILITIES:

1. Develop and execute annual brand plans aligned with category strategy and commercial objectives.
2. Translate consumer and market insights into actionable marketing programmes that build brand equity, drive trial, and support volume targets.
3. Manage advertising and media agencies, overseeing the development, approval, and execution of ATL, BTL, and digital campaigns to ensure timely, high-quality delivery for core brands.
4. Establish and track KPIs for agency performance to drive accountability and continuous improvement in creative output and media effectiveness.
5. Define and monitor KPIs and metrics for social media strategies and brand pages to evaluate performance, optimise content, and strengthen digital presence.
6. Activate retail and shopper marketing plans in collaboration with Sales and Trade Marketing teams, including conducting trade visits and customer meetings to support BTL activations.
7. Plan, attend, and execute key sponsorship events and functions to drive brand awareness and engagement.
8. Represent the brand in public speaking engagements and media tours to enhance visibility and strengthen stakeholder relationships.
9. Support the localisation and implementation of brand campaigns and executions for licensed brands, ensuring alignment with global brand guidelines.
10. Adapt and provide creative assets to the International Sales Team and Regional Brewery Markets to meet local market requirements.
11. Own and manage brand A&P budgets, ensuring effective allocation, accurate forecasting, and performance tracking.
12. Monitor brand performance through data and market intelligence to identify opportunities and adjust plans for improved results.
13. Contribute to innovation and renovation projects, including new product development, packaging updates, and flavour extensions.
14. Collaborate with cross-functional teams including Sales, Supply Chain, Finance, and Trade Marketing to support integrated commercial execution.
15. Prepare and deliver impactful presentations for internal reviews, distributor updates, and leadership engagements.
16. Perform any other related duties as required to support the marketing team or broader company initiatives.

QUALIFICATIONS AND EXPERIENCE:

• Bachelor’s Degree in Marketing, Business Administration, or another directly relevant commercial discipline (e.g. Management, Economics, International Business).
• A Master’s Degree in Marketing or an MBA will be considered an asset.
• Minimum 3 years’ experience in brand management within the FMCG Food & Beverage industry.
• Proven track record in managing A&P budgets, retail activations, and fully integrated marketing campaigns.
• Strong exposure to local market dynamics and consumer behaviour in Trinidad & Tobago.
• Understanding of Off and On-Premise channels is an asset

KNOWLEDGE AND SKILLS:

• Proficient in MS Suite; basic Excel required, intermediate level an asset.
• Strong written and verbal communication skills, with the confidence and clarity to present to internal leadership, commercial teams, and external partners.
• Skilled in building and delivering presentations for business reviews, trade updates, and media appearances.
• Excellent project management capabilities; able to manage competing priorities and drive timelines independently.
• Strong analytical skills with the ability to interpret consumer insights, market data, and commercial performance to guide brand decisions.
• Commercially minded, with the ability to translate brand strategy into measurable business impact.
• Experienced in working with advertising, media, and production agencies from briefing through execution.
• Digitally fluent; understanding of paid media, content development, and platform execution.
• Organised, detail-oriented, and solution-focused.
• Effective in cross-functional environments, collaborating with Sales, Trade Marketing, and Supply Chain.

Deadline: October 28, 2025