Assistant Trade Marketing Manager

We’re looking for a dynamic Trade Marketing Manager to join our Commercial Marketing team. This role focuses on executing, supervising, and optimizing trade marketing programs with a strong focus on achieving secondary sales objectives across retail, wholesale, and food service channels

Assistant Trade Marketing Manager

We’re looking for a dynamic Trade Marketing Manager to join our Commercial Marketing team. This role focuses on executing, supervising, and optimizing trade marketing programs with a strong focus on achieving secondary sales objectives across retail, wholesale, and food service channels.

The Trade Marketing Manager will be instrumental in pitching, launching, and managing trade campaigns, delivering compelling brand experiences to our customers and consumers. You’ll work closely with the Commercial Marketing Manager, Brand Team, Sales, Customer Care, and Business Intelligence Unit to ensure alignment and impact.

Key Responsibilities

• Program Management: Execute and measure trade marketing programs to drive sales growth and product visibility.
• Customer & Business Growth: Strengthen relationships with select customers across retail, wholesale, and food service while supporting business growth strategies.
• Campaign Development: Pitch, develop, and execute trade campaigns that enhance customer engagement and drive ROI.
• Commercial Planning: Develop customer-specific commercial plans, track entitlements, and ensure commitments are met.
• Retail & Food Service Engagement: Build channel portfolios, design planograms, and create sales kits and trade messaging to support customer engagement.
• Brand Activations: Lead trade marketing execution at major events such as ensuring consistent trade presence and customer alignment.
• New Product Development: Collaborate with Production and Marketing to design packaging, create trade promotions, and launch new products.

Demonstrated Knowledge, Skills, Experience:

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum 3 years’ experience in trade marketing, sales, merchandising, or a related leadership role.
• Strong understanding of retail and food service sales processes.
• Excellent coordination, communication, and problem-solving skills.
• Skilled at building relationships with customers and cross-functional teams.
• Highly organized, able to multi-task, and thrive under tight deadlines.
• Creative thinker with the ability to design and pitch impactful campaigns.

What Success Looks Like:

• Positive cross-department collaboration and engagement.
• Positive customer feedback and engagement.
• Growth in sales attributed to trade marketing programs.
• High conversion of pitched campaigns to execution.
• Effective retail planograms, sales kits, and trade materials.
• Successful execution of activations within budget and timelines.

Personal Qualities:

• Energetic, motivated, and proactive.
• A confident communicator with integrity.
• Creative and enthusiastic, able to inspire others.
• Passionate about contributing to Jamaica’s growth.

Working Conditions:

• Based in Kingston and St. Catherine however will travel across Jamaica.
• May require long hours, weekends, and public holidays during major activations.
• Fast-paced environment with rigid deadlines and high expectations.