Account Executive

The Enterprise By IR is seeking an Account Executive who will be responsible for overseeing the day-to-day administration of marketing and advertising initiatives for an assigned client.

Account Executive

Taking a hands-on approach, the Account Executive is instrumental in the development and implementation of new initiatives and assists in the development of high-level strategies. Responsible for creating and designing promotional activities to drive the desired message for an organization's service or product. Duties include advertising, creating promotions, and generating marketing campaigns.

The Account Executive will collaborate with other departments to ensure that the correct brand image and values are being promoted. Will supervise the production of television or magazine advertising, email campaigns and conventions or exhibitions.

Key Activities and Duties:

• Support the client in evaluating and establishing the marketing plan and strategy by helping to set objectives, creating planning documents, organizing seasonal promotions, and updating content calendars
• Responsible for the ongoing support of the clients’ footprint and channel marketing plan, in-destination.
• Working with all members of the Marketing team (creative, web, social) by having the necessary marketing checkpoints to deliver innovative, relevant and data driven initiatives.
• Guide development of projects what are a part of the brands’ annual strategic marketing communications/advertising plan.
• Supports trafficking of all traditional advertising and media components for Island Routes.
• Research future trends and shape seasonal guidelines to kick off the planning process and create multi-season roadmap plans.
• Help to develop and execute projects and activations to support the Brand and strategic product launches.
• Write and communicate briefs for use by internal teams and external partners that distill customer insights, business objectives, and success criteria into actionable creative development.
• Prepare marketing activity reports and metrics for measuring program success.
• Guide the day-to-day activities of the marketing team as it relates to specific clients ensuring the company maintains its quality of content and creative, driving strategies, solving problems, an executing in a timely, but more importantly, impactful way.
• Performs other duties as assigned.