Account Executive – Digital Platforms

JOB SUMMARY

This position serves as a driver of revenue and the sale of the Company’s digital products across the various e-platforms. It is also responsible for quality and consistency of products and service delivery.

MAIN DUTIES AND RESPONSIBILITIES

• Assists the Group Sales Manager and Circulation Manager in attaining the overall sales targets on all Trinidad Express Newspapers digital products, including e-paper subscriptions. This will entail utilizing market data as sales tools for achieving the overall sales targets.
• Works directly with the Group Sales Manager and Circulation Manager to develop sales presentations, design sales strategies, and implement sales/promotional campaigns for the sale of the Company’s digital products/assets.

• Generates and implements ideas and strategies for products and services to increase business and revenue.

• Maintains and builds personal contact with clients, with a view to keeping them abreast of all new developments (specials, etc.) and communicates all pertinent client information in a timely fashion e.g. rate changes and other market data.
• Expands client base consistently on a weekly and monthly basis and follow up on leads to ensure targets are met.
• Prepares quotations, proposals, insertion/booking orders based on client needs and requests and ensures the specific client instructions are adhered to.
• Reviews and ensures all artwork and other relevant content are received in a timely manner, ensuring the artwork meets the required specifications for publishing.
• Provides feedback/market intelligence pertaining to any information that will assist in maintaining the competitive advantage; submits reports and recommendations.
• Prepares status reports on a timely basis or as required.
• Ensures timely delivery of invoices for charge customers and suitable follow-up for collection of payment for both charge and cash customers.

• Acts as the liaison between the client, including e-paper subscribers and the Company to resolve any queries/disputes.

• Performs any other duties which are incidental or consequential to the above, as may be assigned by the Head of Department or representative.

KEY RELATIONSHIPS

Internal

• Marketing/EPH
• Credit Control
• Finance
• Advertising/Sales

External

• Corporate Clients
• Advertising Agencies
• Public at Large

ACCOUNTABILITY

Will be responsible for working with clients in such a manner to serve their needs while attaining monthly and annual sales targets.

PERFORMANCE PARAMETERS

• In accordance with defined objectives and measurements agreed upon in the Balanced Scorecard performance management system.

GENERAL WORKING CONDITIONS

• Work is normally performed in a typical sale environment- both in-house and externally.
• No or limited physical effort required
• Minimum exposure to physical risk

HEALTH & SAFETY

• Limited exposure to HSE Risks

QUALIFICATIONS

(Education, Knowledge and Experience, Skills/ Abilities and Certification)

Education/ Certification

• Diploma in Marketing or related discipline. A Bachelor’s Degree would be considered an asset
• Professional training in sales support skills – communication, assertiveness

Knowledge And Experience

• At least two (2) years experience in a similar position
• Media experience will be considered an asset
• Computer literacy
• A proven track record in Sales

Skills/ Abilities

• Excellent communication and rapport building skills
• Excellent customer service
• Strategic negotiation skills
• Report and proposal writing skills
• Ability to self-manage and motivate
• Ability to work successfully in a fast paced, deadline driven environment