PUBLIC TRANSPORT SERVICE CORPORATION

VACANCY

The Public Transport Service Corporation (PTSC), in its drive towards improving and expanding its services, is pleased to invite applications for the following CONTRACT position: 

Manager Stakeholder Engagement

 JOB SUMMARY:

This role is responsible for the Corporation’s stakeholder engagement function and its alignment with the departmental and Corporation’s strategic goals and objectives. Specifically, the focal areas under the purview of the role include customer experience and engagement (supporting customer communications and customer engagement policies, processes and systems), branding (execution of brand strategy), marketing (developing and maintenance of the Corporation’s public image and execution of its communications strategy) and public relations (management of external communications through media). The Manager’s role will work with, lead and coach, a team of Stakeholder Engagement professionals as well as work closely with intra- and inter-departmental teams as required in the execution of responsibilities.

DUTIES AND RESPONSIBILITIES:

Strategic, leadership and administrative responsibilities including:

• Ensure that the targets highlighted in the strategic plan and departmental plans are met and updated accordingly
• Responsible for execution and management of strategic initiatives as required
• Provide regular and necessary reporting as required
• Prepare stakeholder engagement communications plan including risk assessments and mitigation that map to stakeholders, channels, and timelines to support the Corporation’s strategic initiatives
• Represent the Corporation at local and overseas conferences, and meetings, as needed
• Responsible for demonstrating and upholding the Corporation’s values and developing and overseeing initiatives to embed same within the Department
• Carry out other duties and assignments as advised by the Head of Department

Functional responsibilities:

Customer experience and engagement including:

• Manage customer communications and support
• Relationship building and engagement of stakeholders and the media; including but not limited to newspapers, broadcasts and blogs for opportunities for the PTSC
• Manage the Customer Relations Policy
• Support the implementation of the Customer Experience strategy

Branding including:

• Support in the development and execution of the brand strategy which  grows the Corporation’s brand identity and reinforces the Corporation’s values

Marketing including:

• Raise awareness of the Corporation’s achievements among target audiences and generate traffic to websites
• Drive promotional material and press releases

Public Relations including:

• Facilitate engagement and consultation with stakeholders as well as support community engagement events
• Build high awareness of the positive strives made by the Corporation’s activities through media coverage and PR activities
• Manage external communications through various media and channels
• Develop and manage public image through the execution of external communications strategy
• Help build trust and credibility with external stakeholders

MINIMUM QUALIFICATION AND EXPERIENCE:

• A Bachelor’s Degree in Marketing, Business Administration, or a related field
• Postgraduate qualifications in a related field will be considered an asset
• Five (5) years of working experience in Public Relations and Corporate Communication in a service-oriented environment
• Strong leadership capacity
• Experience in media relations, public image management and brand strategy development
• Knowledge of design & innovation thinking methodologies
• Knowledge of customer journey mapping
• Ability to leverage data analytics to extract insights, passenger trends and mind-set
• Knowledge relating to customer experience metrics such as retention rates, customer effort score and customer satisfaction

Please note only shortlisted candidates will be contacted.