JOB SUMMARY

The Business Development Officer (BDO) is responsible for identifying, developing, and nurturing new business opportunities to increase membership, loans, and other revenue streams for the credit union. The officer will build strong relationships with existing and potential members, aiming to covert leads into loyal members while meeting and exceeding strategic sales targets. Collaborate with internal teams and leverage market intelligence to achieve strategic growth objectives.

REQUIRED QUALIFICATIONS & EXPERIENCE

• Associate Degree in Marketing, Business Administration or related field.
• Minimum 2 years of experience in sales, business development, or financial services (credit union experience preferred).
• Strong interpersonal, communication, and negotiation skills.
• Knowledge of credit union products, services, and regulations would be an asset.
• Knowledge of content creation and social media management.

• Proficiency in Microsoft Office Suite, CRM software, graphic design tools (Canva, Adobe Suite, etc.), and content management systems.
• Knowledge of the Universa System would be an asset.

• Self-motivated, target-driven, and able to work independently and in teams.

KEY RESPONSIBILITIES

Membership Growth & Market Expansion

• Identify and recommend new membership opportunities, including individuals, and new employers.
• Conduct market research to identify potential growth sectors and trends.
• Assist in organizing and participate in outreach events, seminars, and community initiatives.

Relationship Management

• Process emails and other inquiries from prospective and existing members seeking services.
• Provide clear and concise information about products and services, highlighting the features of the product or service that will best suit the member.
• Build and maintain strong business relationships with existing members, local businesses, and community partners.
• Provide post-sale support as needed.

Product Promotion & Sales

• Promote the credit union’s products and services, including savings accounts, loans, insurance, and digital offerings.
• Provide presentations, demonstrations, and consultations to prospective members.

• Accompany Marketing & BDO team to member engagement and onboarding activities.
• Identify member needs and determine appropriate solutions based on CU’s offerings.

• Convert leads into members by effectively communicating the benefits and value of products and services and completing the sales process.
• Achieve individual sales target for the Credit Union’s new members, savings and loans portfolio.
• Identify opportunities to offer additional products or upgrades that align with member needs.
• Assist members and prospective members in the preparation of applications and completing transactions efficiently, adhering to the Credit Union’s policies and procedures.
• Interview/screen members and prospective members on products and services of the credit union and provide the best option for business.

Reporting & Analysis

• Maintain accurate records of sales activities, member interactions, and leads.
• Prepare regular reports on membership growth, targets, business development initiatives, and competitor information as required.
• Monitor performance against targets and recommend corrective actions where necessary.

Collaboration & Strategy

• Work closely with other departments (e.g., Credit, Member Services, Finance) to ensure a cohesive approach to business growth.
• Provide insights and recommendations to management on market trends and business opportunities.
• Contribute to strategic planning sessions and business development initiatives. 

Digital & Social Media Engagement

• Assist, support and or participate in social media content creation to promote the Credit Union’s products and services across digital channels and social media.
• Assist in the posting and utilization of social media platforms (Facebook, Instagram, LinkedIn, etc.) to promote services and engage members.

OTHER KEY DUTIES

• Conduct periodic after sales/transaction teleservices as a means of reassuring member’s satisfaction.

• Ensure member’s KYC documentation is up to date.
• Assist in the updating of Department procedure document.
• Any other duties that may be required from time to time.

• Completing POCA, AML/CFT and other regulatory required courses and exams.
• Completing CPD Online and other developmental courses
• Assist in preparation for any CU related activities (Eg. AGM, Retreat, Expo etc.)

PERSONAL ATTRIBUTES

• Friendly and welcoming personality.
• Sales-driven mindset.
• Corporate posture and deportment.
• Communicates effectively - written and oral.
• Member-focused with strong commitment to service excellence.
• Analytical thinking and decision-making ability.
• Demonstrates self-motivation and drive to succeed.
• Displays professionalism, dependability, flexibility, trustworthiness combined with a cooperative attitude.
• Time Management skills.

PERFORMANCE CRITERIA

• Strategic/operational targets achieved (membership, savings, loans, new markets etc.).
• Member retention and satisfaction rates.
• Conversion rate from leads to active business.
• Engagement metrics on social media and digital campaigns.

SPECIAL WORKING CONDITIONS

• Required to work beyond normal working hours and peak periods, to meet deadlines and targets.
• Required to travel for extended periods, overnight and outside of the Kingston metropolitan area.