The Automotive Content & Digital Media Specialist is responsible for the creation, management, and publishing of all visual and digital content related to vehicle inventory and brand marketing.

This role plays a critical function in driving customer engagement, generating inquiries, and increasing vehicle sales through high-quality photography, videography, and structured social media content.

All content produced by this role will fall under four key categories:

• Inventory Content (core revenue driver)

• Educational Content (builds trust & authority)

• Entertaining Content (boosts reach & engagement)

• Social Proof Content (builds credibility & conversions)

Core Content Categories & Responsibilities

1. Inventory Content (PRIMARY FOCUS)

• Capture high-quality photos of all vehicles ready for showroom and sale.

• Produce walk-around videos showcasing exterior, interior, and key features.

• Ensure every vehicle is marketed within 24 hours of readiness.

• Create:

• “New Arrival” posts

• Feature highlight posts

• Carousel posts with specs

• Maintain consistency in angles, lighting, and branding.

2. Educational Content

• Create content that informs customers about:

• Vehicle features (e.g., push start, fuel efficiency, trims)

• Buying tips (e.g., choosing the right car, financing basics)

• Maintenance tips

• Simplify technical information into engaging, easy-to-understand visuals or videos.

• Position Jusdrive as a trusted authority in vehicle sales.

3. Entertaining Content

• Develop engaging and relatable content to increase reach:

• Trending audio reels

• Behind-the-scenes footage

• Light humor or relatable car-owner moments

• Balance entertainment with brand professionalism.

4. Social Proof Content

• Capture and publish:

• Customer pickups and deliveries

• Testimonials and reviews

• “Happy customer” moments

• Create “SOLD” posts and success stories.

• Reinforce trust and credibility through real experiences.

Additional Key Responsibilities

Photography & Image Editing

• Professionally photograph all vehicles.

• Edit, retouch, resize, and optimize images for all platforms.

• Maintain a clean and consistent visual standard.

• Organize and store all media files systematically.

Videography & Video Editing

• Shoot and edit high-quality videos for:

• Instagram Reels

• TikTok

• Facebook

• Add captions, branding, and music where appropriate.

• Ensure content is optimized for each platform.

Social Media Graphics

• Design simple branded graphics using templates:

• New Arrival

• Price Drop

• Sold

• Feature Highlights

• Maintain consistency in fonts, colours, and brand identity.

• Use tools such as Canva for efficient production.

Social Media Management

• Post content across all platforms consistently.

• Update Instagram Stories daily with available inventory.

• Ensure all posts include:

• Accurate vehicle details

• Pricing

• Key selling points

• Monitor messages/comments and flag leads promptly.

Inventory Coordination

• Work closely with the sales team to:

• Identify vehicles ready for marketing

• Remove sold vehicles immediately

• Update listings when needed

• Ensure no outdated or incorrect listings remain active.

Qualifications & Experience

• Diploma or Certificate in Digital Media, Photography, Marketing, or related field (preferred).

• Minimum 1–2 years experience in:

• Photography / Videography

• Social Media Management

• Experience with:

• Adobe Lightroom / Photoshop

• CapCut / Premiere Pro

• Canva

• Experience in automotive content is an asset.

Skills & Competencies

• Strong creative eye and attention to detail

• Ability to tell compelling visual stories

• Highly organized and efficient

• Self-driven and able to work independently

• Basic understanding of vehicles and features

• Strong time management and consistency

Work Schedule

• Full-time position

• May require occasional weekend content capture (vehicle arrivals, promotions, customer pickups)